The US-based insight, information and consultancy network Kantar, together with creative transformation company WPP, released a report on the brand power of leading Chinese brands in 2019. The report found the brand power of Chinese brands is rising fastest in Japan, France and Spain, representing emerging hubs of growth.
Brand power is a metric of brand equity, the consumer predisposition to choose a particular brand, and it has three attributes: meaningful, different and salient. Scores are based on Google Survey answers as well as the brand's search index in Google and YouTube.
Let's take a look at the top 10 Chinese brands with the greatest brand power.
No 10 Anker
Category: Consumer Electronics
Brand Power 2019: 604
% Change vs 2018: -1%
An employee sits in the reception area at the Anker Innovations office in Shenzhen on May 18, 2018. [Photo/VCG]
No 9 OnePlus
Category: Consumer Electronics
Brand Power 2019: 644
% Change vs 2018: 38%
OnePlus mobile phones are seen on display during a press briefing in Mumbai, India, July 31, 2018. [Photo/Agencies]
No 8 Air China
Category: Airlines
Brand Power 2019: 731
% Change vs 2018: 0%
An Air China flight lands in Sydney, Australia, Nov 12, 2016. [Photo/Xinhua]
No 7 Haier
Category: Home Appliances
Brand Power 2019: 776
% Change vs 2018: 34%
Dual front-loading washers by Haier are pictured at the IFA Electronics Show in Berlin, Germany, Sept 1, 2017. [Photo/Agencies]
No 6 Hisense
Category: Home Appliances
Brand Power 2019: 823
% Change vs 2018: 55%
Attendees look over a 4K laser television in the Hisense booth during the 2019 CES in Las Vegas, Nevada, US, Jan 9, 2019. [Photo/Agencies]
No 5 ByteDance
Category: Content Apps
Brand Power 2019: 878
% Change vs 2018: New
Its new logo is seen at the headquarters of Beijing Bytedance Technology Co, owner of Chinese personalized news aggregator Jinri Toutiao and short video platform TikTok, in Beijing on Aug 6, 2018. [Photo/IC]
No 4 Xiaomi
Category: Consumer Electronics
Brand Power 2019: 1,068
% Change vs 2018: 41%
The logo for Chinese tech company Xiaomi is seen June 27, 2018. [Photo/IC]
No 3 Alibaba
Category: E-commerce
Brand Power 2019: 1,624
% Change vs 2018: 48%
The logo for Alibaba Group is seen at the company's headquarters in Hangzhou, Zhejiang province, July 20, 2018. [Photo/Agencies]
No 2 Lenovo
Category: Consumer Electronics
Brand Power 2019: 1,698
% Change vs 2018: 0%
People visit the Lenovo booth at the Mobile World Congress in Barcelona, Spain, Feb 26, 2018. [Photo/Agencies]
