1.
The Exploration of Circular Teaching Method in the Course of Advertising Design;
广告创意课程循环式教学模式研究初探
2.
About Constructing Games for Training Course of Advertisement Originality;
谈广告创意训练课程的竞赛项目建构
3.
Teaching Mode of Simulated Actual Practice in the Course of Advertising Planning and Creation;
《广告策划与创意》课程的模拟实战教学模式探讨
4.
Function of advertisement planning procedure in advertising creativity
论广告策划程序在广告创意中的作用
5.
A Brief Look into Teaching Approaches of the Course of Two-Dimension Advertisements;
激活创造思维,发挥艺术创意——谈谈“平面广告课程”教学的方法及途径
6.
On Advertising Policy and Innovation Teaching Method and Testing Models
广告策划与创意课程教学方法及考核模式改革研究
7.
The Application of Case Method to Advertising Teaching in College-An Instructional Design for Creative Strategy in Advertising Course
将案例教学法应用于大学广告专业教学—广告创意与策划课程教学设计
8.
The Foundation of the Advertising Creativity Process from the Semiotics in Consumptive Society
消费社会下广告创意过程模式的建构
9.
Transforming of Curriculum Idea and Innovation of Curriculum Content Practice in University Advertisement Education;
高校广告教育的课程观念转变和课程内容实践创新
10.
The Discussion about the Use of the Homophonic Allusion Thoughts in the Advertising Courses;
谈谐音寓意思维在广告课程教学中的运用
11.
Divergent Thinking over the Teaching of Originality in Advertisement
广告创意教学过程中发散性思维的探讨
12.
The creatives in the advertising department.
广告部的有创意的人才
13.
Creation of advertisement is one of the key links in the advertising.
广告创意是广告活动的一个关键环节。
14.
Teaching Exploration and Innovation about Web Design in the Advertising Design Profession;
广告设计专业网络形象设计课程的教学探索与创新
15.
Modern Concept Shift and Program Practice Innovation in Advertising Education in Higher Learning Institutes;
高校广告教育的现代观念转变和课程内容实践创新
16.
Seeking to be Different: Key of Modern Advertisement Innovation;
标新立异:现代广告创意创新的关键
17.
Creativeness is the key to success for modern ads designing.
现代广告设计中,创意是广告作品成败的关键。
18.
How the Advertisements create the Poetry of Life--with Reference to Chinese Advertisement Cases of 2006;
广告如何创建生活的诗意——兼谈2006中国广告案例