1.
Differences between sports game products:taking 2007 NBA games in China as example;
体育赛事产品差异化:以NBA2007中国赛为例
2.
Analysis of the Marketing Science for Sports Competition and Related Products
体育赛事及其赛事产品的营销学分析
3.
The Initiative Research of the Development of the Licensed Procucts of Sports Games of China;
我国综合性体育赛事特许产品开发的初步研究
4.
Study on Pricing Strategy of Sports Games Under Product Difference Condition;
产品差异化条件下的体育赛事定价策略研究
5.
Sports Competitions Marketing Strategy Based on Products Life Period;
基于产品生命周期的体育赛事营销策略
6.
Analysis on related problems of inputs and consumers about the service product of large games;
关于大型体育赛事服务的生产投入品及消费主体的讨论
7.
The Research of Present Exploitation of Sports Events in China;
我国体育赛事无形资产开发现状研究
8.
The Research on the Core Competitiveness of Shanghai Sports Industry
上海体育赛事产业核心竞争力的研究
9.
A Research on the Relationship between Sports Industry and Sports Competitions in Colleges and Universities
体育产业与高等院校体育赛事关系研究
10.
On the Effect of Sports Games upon College Students Ideological Moral Character Education;
论体育赛事对学生进行思想品德教育的功效
11.
Concepts of Developing Branding Sports Events in Jiangsu
探析江苏体育品牌赛事的发展构想——三元分析模型对构建江苏体育品牌赛事的探讨
12.
Co-branding of sports competition and city brands in city marketing;
城市营销中体育赛事与城市品牌联合战略研究
13.
Analysis on the Brand Construction and Management of Sports Events Operation in China
浅析我国体育赛事经营的品牌建设与管理
14.
The Significance of Large-scale Sports Competitions for the Creation of Regional Brand
浅议大型体育赛事对于地区品牌打造的意义
15.
It should have large brand sporting events, sports clubs and sports stars with wide international influence.
拥有广泛国际影响力的大型品牌赛事，体育俱乐部和体育明星。
16.
Broadcasting Rights Management in the Period of Media Industry Convergence;
传媒产业融合时代体育赛事转播权经营
17.
Sports Ambush Marketing and its Causes of Emergence and Development of Such Conducts;
体育赛事隐性市场行为及其产生发展的根源
18.
A Study of the Principle and Method of the Sports Games Brand Communication Value Evaluation System;
体育赛事品牌传播价值评估系统原理与方法研究