1.
A Research of Fujian Provincial Governmental Tourism Marketing Strategic Planning and Strategy;
福建省政府旅游营销战略规划和策略研究
2.
Government Destination Marketing: Post-earthquake Recovery Strategy for the Tourism Industry in Sichuan;
政府目的地营销:震后四川旅游业的恢复策略
3.
An Empirical Analysis on the Marketing Functions of Local Governments Official Tourism Websites;
地方政府官方旅游网站营销功能实证分析
4.
Cooperative Management between Government and Enterprise: the Best Operating Pattern of TDMS;
政府与市场合作:旅游目的地营销系统的最佳运营模式
5.
A Government Action Selection Analysis on the Course of Building Tourist Destination Marketing System;
旅游目的地营销体系构建中的政府行为选择分析
6.
AN ANALYSIS OF INDEX SYSTEM OF GOVERNMENTAL TOURISM PROMOTION EVALUATION
政府旅游促销效果评价指标体系探析
7.
A Research on the Tourist Market Promotion of Mawei Shipbuilding Culture
马尾船政文化旅游市场营销拓展研究
8.
Tourism Relationship Marketing: A Conceptual Framework of Tourism Marketing Innovation;
旅游关系营销:旅游营销创新的一个概念性框架
9.
An Analysis on the Measure of Government in the Investment of Private Capital in Scenic Areas;
民营资本投资旅游景区行为中的政府形象分析
10.
Customized Marketing:A New Concept for the 21st-Century Tourism;
21世纪旅游营销新理念:定制营销
11.
Movie and TV Tourism:A New Way of Marketing and Promoting Tourism Destinations;
影视旅游:旅游目的地营销推广新方式
12.
Public-private sector partnership: the key to tourism development and promotion.
1998年：政府与企业的伙伴关系——旅游的开发和促销的关键。
13.
Probing into Cooperation between Government and Enterprises Based on Destination Marketing--A Case Study on Three Gorges of Changjing River;
旅游目的地促销的政(府)企(业)合作分析——以长江三峡为例
14.
On the Marketing Mix and Corporate Strategy of a Touring Scenic Spots;
旅游景区(点)产品营销组合与经营方略
15.
The Brand Marketing of Local Government and the Construction of Service-oriented Government;
地方政府“品牌营销”与服务型政府建设
16.
Expanding Marketing of Tourism Market Based on Analysis of Matter-element;
基于物元分析的旅游市场“扩散”营销——以南川市旅游市场营销为例
17.
Brief Analysis on Marketing Characteristic and Marketing Tactics in the Tourist Destination;
浅析旅游目的地的营销特性及其营销策略
18.
Improving Marketing Level of Tourist Product by Applying After-marketing Management;
用后营销管理提升我国旅游产品的营销水平