1.
The Foundation of the Advertising Creativity Process from the Semiotics in Consumptive Society
消费社会下广告创意过程模式的建构
2.
The Exploration of Circular Teaching Method in the Course of Advertising Design;
广告创意课程循环式教学模式研究初探
3.
Teaching Mode of Simulated Actual Practice in the Course of Advertising Planning and Creation;
《广告策划与创意》课程的模拟实战教学模式探讨
4.
On Advertising Policy and Innovation Teaching Method and Testing Models
广告策划与创意课程教学方法及考核模式改革研究
5.
Function of advertisement planning procedure in advertising creativity
论广告策划程序在广告创意中的作用
6.
Divergent Thinking over the Teaching of Originality in Advertisement
广告创意教学过程中发散性思维的探讨
7.
Research on Information Communication Modes & Process Management of Web Advertising;
网络广告的信息传播模式及其过程管理研究
8.
Business Model Innovation of Wi-Fi:Advertisement Model;
Wi-Fi商业模式创新:广告模式
9.
Priming Advertising Originality--A Subconscious View;
启动式的广告创意——一种无意识的视点
10.
Content Analysis of Chinese Print Advertising Creation;
华文平面广告创意形式和创意内容研究
11.
Preliminary Exploration on the Creative Forms of Chinese Advertisement in the Front Stage of the 20th Century;
二十世纪前期中国广告创意形式初探
12.
About Constructing Games for Training Course of Advertisement Originality;
谈广告创意训练课程的竞赛项目建构
13.
A Positive Research on Education Mode of Innovative Advertisement Talents;
创新型广告人才培养模式的实证研究
14.
Discussion of Advertising Originality on Ideal Chinese Residence from the Cultural Implication of"Home"
从“家”的文化意味谈中国式理想住宅的广告创意
15.
The Research on Advertisement Effect Models in the Process of City Marketing;
城市营销过程中的广告效用模型研究
16.
Exploration on the Workshop Teaching Patterns for Advertising Design Courses;
广告设计课程的工作室教学模式探索
17.
Advertisement Education Advancing with Time--an innovatory model of teaching adtransmission;
与时俱进的广告教育——对广告传播学创新教学模式的探讨
18.
Exploration on the original mode of thinking in public service advertisement in health education;
健康教育公益广告创意思维方式的探索