1.
Brand Psychological Contract-- the Source of Brand Equity
顾客品牌心理契约:品牌资产的心理源泉
2.
Shaping a Renowned Brand Name: Building an Enterprise-Customer Psychological Contract;
品牌塑造:企业与顾客心理契约构建
3.
The Sensation of Consumer Psychology Contract and Its Measurement in Brand Relationships;
品牌关系中消费者心理契约的感知与测度
4.
A study of Maintenance of Consumer-brand Relationship:from a Perspective of Psychological Contract
消费者—品牌关系维系:基于心理契约的研究
5.
Analysis of customers brand trust and psychological contract in the life cycle of brand relationship;
论品牌关系生命周期中消费者品牌信任与心理契约的建立
6.
The Mechanism of Impact of Consumer s Psychological Breach on Brand Equity;
消费者心理违约对品牌权益的影响机制研究
7.
An Empirical Study on the Ideological Contract of the Staff;
企业员工理念型心理契约的实证研究
8.
Research on "Psychological Contract" in University Teacher Management;
高校师资管理中“心理契约”的研究
9.
On Faculty Administration of Private-owned Higher Education--From the Angle of Psychological Contract;
从心理契约角度看民办高校师资管理
10.
Empirical Study on the Structure of Psychological Contract of Life Insurance Agent;
寿险代理人心理契约结构的实证研究
11.
Psychological commitment in the management of vocational college students;
高职院校学生管理的新视角——心理契约
12.
Personnel Management in Terms of Public Relations and the Performance of Psychological Bond;
员工公共关系管理与心理契约的履行
13.
Study on theory of "psychological contract" and team construction of teachers in universities;
“心理契约”理论与高校师资队伍建设
14.
The Special Usage of “Psychological Bond” in the Business Management;
“心理契约”在企业管理中的特殊效用
15.
Application of Psychological Contract in the Management of College Students;
论心理契约在高校学生管理中的运用
16.
On Composing a Model of the"Psychological Contract"in the Management of Student Affairs at Higher Educational Institutions;
高校学生“心理契约”式管理模式的构建
17.
Dynamic Managing the Psychological Contract in Career of Employee;
员工职业生涯的心理契约的动态管理
18.
Psychological Contract: The Fulcrum of Improving Management Effects of Teachers;
心理契约:提升教师管理绩效的支点