1.
A Research on the Effect of Recognition Between Background Advertisement and Theme-focused Advertisement
体育赛事背景广告与专题广告再认效果研究
2.
Research on the Live Television Coverage Effect of Sport Competition Background Advertisement;
试论体育赛事背景广告的电视直播效果研究
3.
Method of Measuring Exposal Parameters of Background Advertisements of Sports Competitions
体育赛事背景广告曝光参数的测算方法
4.
Mensuration & Application of Background Advertisement Exposal Parameter during Television s living broadcasting of Football Game;
电视直播足球赛事背景广告曝光参数测定方法及应用
5.
Experimental Research on Exposal Time and Memorial Effects of Background Advertisements of Sports Competitions
体育赛事背景广告暴露时间与记忆效果的实验研究
6.
Concrete-Example Analysis of Exposal Effects of Background Advertisements of Sports Competitions Televised Live
电视直播体育赛事背景广告曝光效果的实例分析
7.
Cultural Background in Creative Work of Modern Advertisement
现代商业广告创意中的文化背景探寻
8.
A Characteristic Studying in Advertising Photography Communication under Digitization Background;
数字化背景下广告摄影传播特点研究
9.
On the Rising of Advertising Literacy Education under the Media Convergence
媒介融合背景下广告素养教育的兴起
10.
Study on Models of Mobile Media Advertising within Fragmentation Environment;
“碎片化”背景下的手机媒体广告运作模式探究
11.
A Study on the Strategies Concerning the Network Advertisement Design from the Perspective of Consumer Culture;
消费文化背景下网络广告设计策略研究
12.
Study of Outdoor Vision Modality Based on Consumer Culture;
消费文化背景下户外广告视觉形态的研究
13.
The Treatments of China Advertising Industry under the Background of Economy Globalization;
经济全球化背景下的我国广告业发展对策
14.
On the Advertisement Vivid Spokesman on the Background of Expense Culture;
消费文化背景下的广告形象代言人研究
15.
Commercial adversitement design under new economic market;
新经济背景下商用广告设计的理性体验应对
16.
On the Representation and Evolution of Recreation-economy-based Ads' Entertainification
娱乐经济背景下的广告娱乐化表现和发展
17.
The development dilemma and strategy of advertising education towards user-generated-media
自媒体背景下高校广告教学的困境及其对策
18.
Advertising Survival Patterns in the Time of Digital Technique and Network Communication
数字技术与网络传播背景下的广告生存形态