1.
A Memetic-adaptation Approach to Chinese Public Service Advertising Language
模因顺应视角下的中国公益广告语言研究
2.
A Linguistic & Semiotic Analysis of Chinese Print Public Service Announcements;
中国平面公益广告语言学与符号学分析
3.
A Critical Discourse Analysis of Public Service Advertising in China Daily
《中国日报》中公益广告的批判话语分析
4.
Interpersonal Meaning of Modality in Public Service Advertisements;
公益广告语篇中情态的人际功能探究
5.
Doing Things with Words--On the Dynamic Function of Public Service Ad Language from the Perspective of Speech Act Theory
以言行事——从言语行为理论解析公益广告语的动态功能
6.
Interpersonal Meaning of Mood System in English Public Service Advertising Texts
英语公益广告语篇中语气系统的人际意义
7.
Summarize of Research in Chinese Public Service Advertisments: 1994-2004;
中国大陆公益广告研究综述：1994-2004
8.
Comment on Public Service Advertising Research in China:1991-2006;
中国公益广告研究述评:1991-2006
9.
Interpersonal Meaning of Mood and Person System in English Public Service Advertising Texts
英语公益广告语篇中人称与语气的人际意义研究
10.
Application of Language Variation On Advertising;
语言变异在广告语言中的体现和运用
11.
Reform the Operational System To Reshape the Frame of China s Public Service Advertising;
变革运行机制——重塑中国公益广告发展构架
12.
Pragmatic Analysis Advertising Language in Business English Language;
商务英语中广告语言艺术的语用分析
13.
Linguistic Features in English Advertising and a Cultural Perspective into the Chinese and Western Advertising Languages;
英语广告的语言特点及中西广告文化对比
14.
A Contrasted Analysis of Mood and Modality in English and Chinese Public Service Advertisements
英汉公益广告的语气和情态对比分析
15.
An Empirical Study on Consumer’s Attitude to Dialect Advertisement: Cantonese Advertisement VS Common Speech Advertisement;
消费者方言广告态度之实证研究:粤语广告VS国语广告
16.
Cross-Cultural Pragmatic Failure in Advertising Language;
广告语言中的跨文化语用失误——简析中译英广告语言
17.
The birth of American public service advertising and the story of War Advertising Council
论战时广告委员与美国公益广告的诞生
18.
A Study on the Language Design of Chinese and English Commercial Advertising in Pragmatics;
中英文商业广告语言设计的语用研究