1.
The Advertising Literacy Education of Chinese Children in the Symbolized Advertising Era
论广告符号化时代下中国儿童的广告素养教育
2.
A Research of Advertising of Luxury Brands How to Create Culture Meaning under the Influence of Consumer Culture;
消费文化下奢侈品广告的符号化研究
3.
Utensils and Sign--Traditional Utensils Culture and Ads Communication
物与符号——传统物文化与广告传播
4.
Advertisement & Symbolic Consumption in the Scope of Consumption Culture;
论消费文化视野下的广告与符号消费
5.
Symbolizing Images in Advertising Visual Language and its Impact;
广告视觉语言的形象符号化及其影响
6.
Advertising Visual Signs and Cultural Identity Communication from the Masses View;
大众文化视野下广告视觉符号与文化认同
7.
Cultural Symbols and Cultural Values Reflected in Chinese Print Ads from 1979 to 2008
中国纸媒广告中的文化符号和文化价值观（1979～2008）
8.
The plan advertisement culture:A semeiology annotation of the symbolisticculture--unscramble the plan ads of M-Zone;
平面广告文化:象征文化的符号学诠释——“动感地带”平面广告文本解读
9.
Semiotic Research on Cultural Features of Taiwan Advertising Since 1980s;
八十年代以来台湾广告文化特征的符号学研究
10.
Discussion on the Application of Symbol Image in Commercial Advertisement Design;
论平面商业广告设计中形象符号化的运用
11.
Understanding of the Visual Sign in Cross-cultural Advertisement Communications
视觉传播符号在跨文化广告传播中的解读
12.
Beauty: the "Magic Curse" of Consumption Industry --Social-cultural reflection on the women-as-symbols in advertisements
美丽:消费工业的“魔咒”——广告传媒中女性符号的社会文化学思考
13.
Abstract on figurative meaning of the symbols:Ideological code of advertising
从抽象的意义到具象的符号——论广告编码的意识形态化
14.
Pragmatic Meaning of Intercultural Translation of Commercial Consumer Advertising Texts--A Sociosemiotic Perspective
社会符号学视角下商品广告跨文化翻译的语用意义
15.
A Semiotic Study of Diesel Print Advertisements;
Diesel平面广告的符号学研究
16.
The Codes of Automobile Print Advertisements and the Research of Their Coding Models;
汽车平面广告符号及其编码模式探究
17.
On the Meaning Production of Modern Advertising: A Perspective of Semiology;
从符号学角度看现代广告的意义生产
18.
Advertisement: The Cultural Carrier of Visual Signs and Value Metaphor;
广告：视觉符号与价值隐喻的双重载体