1.
Brand Awareness and Implicit Self-esteem Affect Consumers' Decision on Brands
品牌意识及内隐自尊影响品牌决策的实验研究
2.
On the Shining or Decline of a Brand;
品牌的耀升与陨落——“旭日升”品牌决策失误分析与启示
3.
The Experimental Research on Cognitive Processing Mechanism Underlying Consumers Brand Decision Making;
消费者品牌决策及决策策略的认知加工机制研究
4.
Impact Factors Analysis on Own-brand Decisions of Chinese Enterprises;
影响中国企业自主品牌决策的因素分析
5.
The Decision Influence Research on Factor of Consumers' Brand Choosing--Based on the Empirical Analysis of China's Female Cosmetic
消费者品牌决策影响因素研究——基于中国女性化妆品的实证分析
6.
Analysis of Enterprises Brand Strategy Decision-making Based on Game Theory;
基于博弈论的企业品牌战略决策分析
7.
Research on Decision of Product Price Based on Product Brand and Retailer Image
基于产品品牌和零售商形象的产品价格决策
8.
The Decision Rules of Brand Entry into Consideration Set--An Empirical Analysis Based on Toothpaste Consideration set;
品牌进入消费者考虑集的决策规则——基于牙膏产品品牌的实证研究
9.
An Elementary Study on Principles and Decision-making Strategie of Brand Rejuvenation--A Concurrent Discussion on the Revitalization of Chinese Old Brands;
品牌活化原理与决策方法探窥——兼谈我国老字号品牌的振兴
10.
Luxury Brand and Mass-market Brand: Differences in Reference Group Influence
奢侈品牌与大众品牌:购买决策中参照群体影响差异研究
11.
Research on the Service Consuming Decision-Making Behavior Based on Brand Relationship;
基于品牌关系的服务消费决策行为研究
12.
Research on Factor That Influence Fashion Buyer's Decision-making in Sports Brand;
运动品牌服装买手采购决策的影响因素研究
13.
The Research of Decision on OEM or Creating Brand Belonging to Ourselves in Chinese Manufacture Industry;
我国制造业企业OEM或自创品牌的决策研究
14.
The Decision-Making Analysis of R&D Project in High-Tech Brand Enterprise;
高科技品牌企业技术研发项目决策分析
15.
The Optimum Decisions on Combined Pricing and Inventory of Supply Chain under Brand Specialization;
品牌专营下供应链价格和批量联合最优决策
16.
On the Basic Brand Relations Among Enterprises and Strategic Decision-making Mode;
略论企业间基本品牌关系与战略决策模式
17.
THE RESEARCH ON THE INFLUENCE OF THE NAME AND BRAND ON CUSTOMER S DECISION-MAKING IN PURCHASING PROCESSES;
品牌名称对顾客购买决策行为的影响研究
18.
Business Model of Brand Extension Decision-making and Performance Assessment Study
企业品牌延伸决策模型与绩效评价研究