1.
A Study on the Language Design of Chinese and English Commercial Advertising in Pragmatics;
中英文商业广告语言设计的语用研究
2.
A Contrastive Study of Interpersonal Meaning in Chinese and English Commercial Advertising Texts;
中英文商业广告文本人际意义对比研究
3.
Persuasiveness of Metaphor in English Commercial Advertisements-Speech Act Theory Approach;
英文商业广告中隐喻劝诱性的言语行为研究
4.
On the Translation of Commercial Advertisements from the Perspective of Register Theory;
语域理论视角下的中英文商业广告翻译研究
5.
Metaphor in English Commercial Advertisement-A Speech Act Approach;
用言语行为方法研究英文商业广告中的隐喻
6.
Metaphor in Commercial Advertising English--From Speech Act Perspective;
从言语行为理论看英文商业广告词中的隐喻
7.
Puns in English Commercial Advertisements--The Application of Relevance Theory and the Models of Consumer Behavior;
英文商业广告的双关运用——关联理论和消费者行为模式的应用
8.
A Research on the English Translation of Chinese Commercial Advertisements from the Perspective of Text Analysis;
从语篇分析角度探讨中文商业广告的英译策略
9.
Being With Fear to “Regarding Advertisement As the King” --Talks on Business Advertisement and Culture Responsibility;
论“广告为王”——谈商业广告与文化责任
10.
A Comparative Study of Manifested Cultural Values in Advertisements from the English and Chinese Editions of Harvard Business Review;
中英文版《哈佛商业评论》上广告体现的文化价值的对比研究
11.
Stylistic Characteristics of Business Advertising English and Translation Principles;
商务英语广告的文体特征及翻译原则
12.
Chinese and English Advertisement Translation in the Perspective of Functional Equivalent Theory and Cultural Elements;
基于功能对等理论与文化因素的英汉商业广告翻译
13.
Perlocutionary Effect Through Figures of Speech in English Commercial Advertising;
英语商业广告中修辞格及其言后之果
14.
Appraisal Resources in English Commercial Advertising Discourse;
英语商业广告语篇中的评价资源研究
15.
Analysis of Attitudinal Resources in English Commercial Advertisements;
英语商业广告语篇中的态度资源分析
16.
Pragmatic Analysis on English Commercial Advertising-Salience;
英语商业广告的语用分析—意识突显性
17.
On the Features of False Advertising in Commercial English Advertisement;
论商业英语广告中虚假标榜语的特点
18.
Cross-cultural Communication and Commercial Advertising in China and Western Countries;
跨文化交际与中西商业广告——以电视平面商业广告为例