1.
Sports Sponsorship Marketing Strategy Based on Game Theory;
基于博弈论的体育赞助营销策略研究
2.
Study of Risk of Athletics Sponsor Marketing Identifies and Management
体育赞助营销的风险识别与管理研究
3.
Strategic Research on the Promotion of Corporate Brands Through Sports Sponsorship and Marketing
借助体育赞助营销提升企业品牌的策略研究
4.
Discussion on the Main Problems and Strategies of Sports Sponsorship Marketing in China;
论我国体育赞助营销存在的主要问题与对策
5.
Research into the Model of the Effect of Sports Sponsorship Marketing on Enterprise Brand Asset;
体育赞助营销影响企业品牌资产的模型研究
6.
Review and Rebuilding on Evaluation Method of Sport Sponsorship Marketing Effectiveness;
体育赞助营销效用评估方法的回顾及重构
7.
The Influence of Sports Sponsorship Marketing on Consumers' Brand Awareness
体育赞助营销对消费者品牌认知度的影响
8.
Study on Business Rights′ Protection of Business Enterprise Athletics′ Sponsor
企业实施体育赞助营销的商业权益保护研究
9.
An Analysis on the Phenomenon of Ambush Marketing in Sports Sponsorship and its Evasive Strategies;
体育赞助中的埋伏营销现象及规避策略分析
10.
Research on Restrictive Factors and Marketing Strategies of University Sport Sponsorship;
论高校体育赞助的制约因素与营销策略
11.
Research on Existing Problems and Strategy Analysis on Sports Sponsorship Intermediary Marketing in China;
我国体育赞助中介组织营销中存在问题与对策分析
12.
The company has decided to withdraw from some of its sports sponsorship.
这家公司已决定撤销部分体育项目的赞助。
13.
An empirical study of sponsorship marketing effectiveness in Beijing Olympics
奥运赞助商北京奥运会赞助营销效果实证研究
14.
On the Influence of the Participation of the Civilian-run Enterprise in Sports Sponsoring on Its Own Development;
民营企业参与体育赞助对自身发展的影响
15.
The Empirical Research of the Sponsor Influence to Brand Equity;
赞助营销对品牌资产影响的实证研究
16.
A Rational Choice the Marketing Strategy of Sports Sponsoring Projects;
理智的选择——赛事赞助的营销策略
17.
Post-Olympic operation strategy of enterprise sponsorship;
奥运赞助企业的后续营销策略与实施
18.
Research on the Marketing Characteristics of Beijing Olympic Game Sponsors;
北京奥运会赞助企业的营销特征研究