1.
On AIDMA Theory in Advertising from Sociolinguistic Perspective;
从社会语言学角度研究AIDMA广告理论
2.
Application of AIDMA Law to Advertisement Language;
广告的AIDMA法则及其语言表现手段
3.
Theories of Promoting the AD Effect Through Dealing with AD Information;
以广告信息促成广告效果的理论研究
4.
"Advertising Field " Theory--the Middlescopic Trend of Advertising Communication Study;
“广告场”理论——广告传播研究的中观走向
5.
Virtues of Advertising--On the Ethical Value of Public Service Ads;
广告的德行——论公益广告的伦理价值
6.
Advertising Discourse Analysis:a Possible Theory for the Ontological Study of Advertising;
广告话语分析:一种广告本体研究理论
7.
On the Negative Direction of the Process of 20th s Advertising Theories;
论20世纪世界广告理论发展的逆向性
8.
On development of advertising agency based on "Integrated marketing Communication" theory;
从“大包围市场推广策略”理论看广告代理业发展
9.
Advertising:based on people--On the four times of wave in American history of advertising;
广告“以人为本”——论20世纪西方广告理论发展的四次转型
10.
The Way of Precision Advertsing in Communication--about the Application of the Theoryof "Opinion Leader" in Communication;
精确广告传播方略初探——关于“舆论领袖”理论在广告传播中的应用
11.
The Application in Optimal Advertisement Tactics of Control Theory
控制理论在最优广告策略上的应用（Ⅱ）
12.
On Advertisement Translation from Functionalist Perspective;
功能翻译理论角度下的广告翻译研究
13.
Functionalist Approach to Poetic Advertisement Translation;
功能翻译理论途径下的诗型广告翻译
14.
Interpretation of Metaphor in Advertising via Conceptual Blending Theory;
概念合成理论对广告隐喻的认知阐释
15.
Influence on POP Advertising Design about Consumers Purchasing Psychology;
论消费者心理对POP广告设计的影响
16.
Research on the Three Greatest Advertisement Creativity Strategy Theories in the 20～(th) Century;
20世纪三大广告创意策略理论研究
17.
Chinese-English Advertising Translation Guided by Functionalist Approaches;
功能翻译理论指导下的汉英广告翻译
18.
Rhetorical Relation Theory and Cohesion: Analysis of Advertisements;
修辞关系理论与衔接——广告语篇分析