1.
Application of Brand Niche Theory to Internet Brands Measurement;
品牌生态位理论在互联网品牌测评中的应用
2.
Measurement of Customer-Based Brand Equity: A Brand Association Structure Approach;
基于顾客的品牌权益测评:品牌联想结构分析法
3.
A Study of Evaluation of Customer-Based Commercial Banking Brand Equity;
基于顾客的商业银行品牌资产测评研究
4.
An Empirical Research on the Model of Evaluating the Brand Competitive Power of Changzhou Shopping Center;
常州购物中心品牌竞争力评测模型及实证研究
5.
The Model and Its Application on Estimating Channel Brand--Case Research of LY Co.;
渠道品牌的测评模式及其应用——LY公司个案研究
6.
A Research on the Developing Predication and the Brand Evaluation of Housing Real Estate Industry in China;
我国住宅房地产业发展预测及品牌评价研究
7.
Preliminary Research on the Characteristics and Evaluation of Famous Regional Tourism Products;
区域旅游名牌产品特点与测评的初步研究
8.
A Review on Development of Brand Theories;
品牌理论研究(1) 品牌理论发展评述
9.
Discussions on the Methods of Brand Valuation in Brand Management;
品牌管理中的品牌价值评估方法探讨
10.
Development Analysis from the Brand Finance Value Evaluation to the Brand Interest Evaluation;
品牌财务价值评估到品牌权益评估的发展分析
11.
Brand Position Measurement Model Building and Empirical Study Based on Factor Analysis;
基于因子分析法的品牌定位测评模型构建及实证研究
12.
The Survey and Analysis of FAW-VW VW Service Customer Satisfaction;
一汽大众汽车有限公司大众品牌售后顾客满意度测评与分析
13.
On Construction of Appraising Model for Mobile-qhone Brand Competitiveness in a Consumer-Oriented Market;
消费者导向下的移动通信品牌竞争力测评模型构建探析
14.
Research on Integrated Measurement Model of Brand Positioning;
基于联想网络模型的品牌定位测评体系构造及实证分析
15.
Research Based on Brand Loyalty of Brand Equity Evaluation Methods
基于品牌忠诚度的品牌资产价值评估方法研究
16.
REGIONAL DIFFERENCE OF CHINA'S BRANDS AND EVALUATION OF THE BRAND INNOVATION ABILITY
中国品牌的地域差异及品牌创新能力评价
17.
Sinobrand: An Innovated Method for Socialized Brand Valuation;
品牌价值社会化评价方法的改进与创新——Sinobrand品牌价值评价法
18.
The Influence of Brand Image on Brand Extension:the Moderating Role of Consumer Product Involvement;
品牌形象对品牌延伸评价的影响:消费者产品涉入的调节