1.
The Evaluation of Brand Equity:the Advancement of a Model and Its Validation;
品牌资产评估:一个模型的提出与验证
2.
Application and Research on the Methods of Apparel Brand Assets Assessment;
服装品牌资产评估方法的应用与研究
3.
The Establishment and Applied Research of Brand Equity Assessment Model
品牌资产评估模型的构建与应用研究
4.
Method of brand assets evaluation based on considering consumer s attitude;
基于消费者态度的品牌资产评估方法构建
5.
Establishing Indicator Systems of Tourism Destination and Exploring the Assessment Model
景区型目的地品牌资产评估的指标体系构建与评估模型初探
6.
Consumer-Based Agriculture Brand Equity Evaluation and Empirical Research
基于消费者的农产品品牌资产评估模型与实证研究
7.
Research Based on Brand Loyalty of Brand Equity Evaluation Methods
基于品牌忠诚度的品牌资产价值评估方法研究
8.
A Research on Brand Equity of Sightseeing Place in China;
我国旅游地品牌资产价值的评估研究
9.
Study on Brand Competence Promoting Path Based on Brand Value Evaluation
基于品牌资产价值评估的品牌竞争力提升路径研究初探
10.
Chinese Brands Assets Appraisal Office
中国名牌资产评估事务所
11.
Research into Product Design Evaluation System Basing on Brand Strategy;
基于品牌战略的产品设计评估体系研究
12.
Understanding of Brand Equity Theory;
品牌资产理论的再认识——兼评品牌资产与营销组合的关系
13.
Study on Brand Value Appraisal for Real Estate Development Company;
房地产开发企业品牌价值评估方法研究
14.
Brand Value Appraisal of Real Estate Company Based on Grey System
基于灰色系统的房地产企业品牌价值评估
15.
Development Analysis from the Brand Finance Value Evaluation to the Brand Interest Evaluation;
品牌财务价值评估到品牌权益评估的发展分析
16.
Discussions on the Methods of Brand Valuation in Brand Management;
品牌管理中的品牌价值评估方法探讨
17.
Brand equity
商标资产,品牌资本
18.
A Study of Evaluation of Customer-Based Commercial Banking Brand Equity;
基于顾客的商业银行品牌资产测评研究