1.
Research on the Factors in Mixed Brand Strategy Influence on Consumer Evaluation of the Product;
混合品牌策略对消费者产品评价的影响因素研究
2.
A Study of the Relation between Regional Image and Consumer Evaluations of Produet:Taking Shanghai and Zhengzhou as Examples;
地区形象与消费者产品评价关系研究——以上海和郑州为例
3.
The Effect of Country-of-origin and Price Discount on Consumers Product Evaluations;
产品来源国形象与价格折扣对消费者评价产品的影响机理研究
4.
The Influence of Brand Image on Brand Extension:the Moderating Role of Consumer Product Involvement;
品牌形象对品牌延伸评价的影响:消费者产品涉入的调节
5.
Consumers Evaluations of Brand Extension:Ownership Effects;
消费者对品牌延伸的评价:拥有者效应
6.
An Empirical Analysis of Brand Extension Evaluation Model Basing on Consumers Product Knowledge;
基于消费者产品知识特征的品牌延伸评价模型实证分析
7.
Evaluation on Brand Extension Based on the Consumers' Individual Differences
基于消费者个体差异的品牌延伸评价
8.
Research on Factors Affecting the Consumer Evaluations of a Brand Extension
影响消费者评价品牌延伸的因素研究
9.
A Study on Evaluation of Brand Extension from the Perception of Consumer
基于消费者感知的品牌延伸评价研究
10.
The Study on the Influencing Factors of Consumers' Evaluation of Co-Branding
消费者品牌联合评价的影响因素研究
11.
The Effects of Consumers’ Company Identification on Their Evaluation of Products and Behavioral Responses;
消费者企业认同感对产品评价及行为意向的影响
12.
The Methods and Value of Consumer Research in Product Design;
产品设计中消费者研究的方法与价值
13.
Pricing Strategy for Products Based on Consumer Choice
基于消费者选择的产品定价策略研究
14.
Research on Factors Affecting the Evaluations of a Brand Extension;
消费者对品牌延伸评价的影响因素的实证研究
15.
Study on Strategic Options of Brand Integration Based on Customer s Evaluation;
基于消费者评价的品牌整合策略选择研究
16.
An Explanation and Evaluation on Brand Competence Based on the Consumer s View;
消费者视角下的品牌竞争力界定、生成与评价
17.
The Research for the Factors Which Have an Impcat on the Consumer's Evaluation of Brand Extension
消费者对品牌延伸评价的影响因素研究
18.
Review of the Mechanism of Consumer Evaluations on Brand Extensions
消费者品牌延伸评价的机理研究:回顾与展望