1.
Summarize of Research in Chinese Public Service Advertisments: 1994-2004;
中国大陆公益广告研究综述：1994-2004
2.
Comment on Public Service Advertising Research in China:1991-2006;
中国公益广告研究述评:1991-2006
3.
Research on Chinese Television Public Service Ads on the Market-oriented Operation;
我国电视公益广告的市场化运营研究
4.
Research of the Types of Public Welfare Advertisement through TV Channels and its Form of Expression;
电视公益广告的类型与表现形式研究
5.
The Study of the Actuality and Development of the Rural Public Service Advertisement in China
我国农村公益广告的现状与发展研究
6.
Research in the Subject of Radio & TV Public Service Advertisment Based on the 30~(th) Anniversary of Reforming and Opening
改革开放30年广播电视公益广告主题研究
7.
Research on the public interest of outdoor advertisement:Taking XinJiekou district in Nanjing as example;
城市户外广告公益性研究——以南京市新街口户外广告为例
8.
On the mechanism of prospering public service advertising:Research on relationship between advertising development and construction of harmonious society
公益广告繁荣机制论——广告业发展与和谐社会建设研究
9.
Research on Models and Strategies of Advertising Regulation: Based on the Public Interest;
基于公众利益的广告监管模型及其策略研究
10.
The Research of 9-11 Year-old Child to Television Pulic Service Advertising Understanding;
9-11岁儿童对电视公益广告理解的研究
11.
The Study of Emotional Appeal in the Contemporary Public Service Advertising and Its Social Function;
当代公益广告中的情感诉求及社会功能研究
12.
Research on the cognitive mechanism of the language of public welfare advertisements at the visual angle of conceptual ontology;
概念本体论视角下公益广告语的认知机制研究
13.
Strategic research of improving corporate image by utilizing public service advertising;
有效利用公益广告提升企业形象的策略研究
14.
A Memetic-adaptation Approach to Chinese Public Service Advertising Language
模因顺应视角下的中国公益广告语言研究
15.
Optimization Function of Public Service Advertising on Building Civilized City Image
公益广告对文明城市形象建设的优化作用研究
16.
Interpersonal Meaning of Modality in Public Service Advertisements;
公益广告语篇中情态的人际功能探究
17.
Interpersonal Meaning of Public Service Advertising Texts;
从系统功能语法角度对公益广告的人际意义研究
18.
Interpersonal Meaning of Mood and Person System in English Public Service Advertising Texts
英语公益广告语篇中人称与语气的人际意义研究