1.
Research Review on the Researches of Advertising Psychology in the 1990s;
20世纪90年代广告心理学研究之研究
2.
The Research of International Advertising Psychology in 1980 s;
二十世纪八十年代国外广告心理学研究
3.
Eye Movement Analyses in Advertisement Psychology and Its Research Trend;
广告心理学中的眼动研究和发展趋势
4.
The Study of Measuring the Mental Result of Advertises Uses the Psychology Experiment Method;
广告心理效果测评的心理学实验方法研究
5.
An experimental psychological research on text design and layout of print advertising
平面广告文案版式设计的实验心理学研究
6.
A Look on Persuasion Model from the Perspective of Information Processing
信息加工视域下的广告心理研究:广告说服模型
7.
Effectiveness of "Little Swan" washer TV commercial:an empirical study;
广告心理效果评价实证研究——“小天鹅”洗衣机电视广告大学生受众心理分析
8.
The Research of City Bus Body Advertising Visual Psychological Effects;
城市公交车身广告视觉心理效应研究
9.
The First Element of Advertisement Teaching--To Study the Customer Target Group Psychological
研究当代消费者群体心理行为是广告学教学的第一要素
10.
Study of the Mechanism of Psychological Processing of Undergraduates for Celebrity Effect in Advertising;
大学生消费群广告名人效应的心理加工机制研究
11.
On AIDMA Theory in Advertising from Sociolinguistic Perspective;
从社会语言学角度研究AIDMA广告理论
12.
A research on the interactive diadactics regarding theory and practice in advertising
广告专业理论与实践互动教学法研究
13.
China’s Advertising Researches and Scholars in the Year of 2006;
2006年度中国广告学人与广告学研究
14.
Theoretical Models and Empirical Research Relative to Advertising and Consumer Psychology;
有关广告与消费心理的理论模型与实证研究
15.
Theories of Promoting the AD Effect Through Dealing with AD Information;
以广告信息促成广告效果的理论研究
16.
"Advertising Field " Theory--the Middlescopic Trend of Advertising Communication Study;
“广告场”理论——广告传播研究的中观走向
17.
Advertising Discourse Analysis:a Possible Theory for the Ontological Study of Advertising;
广告话语分析:一种广告本体研究理论
18.
The Research of Fashion Advertisement Strategy Based on the Consumer' Psychology;
基于消费者心理特点的服装广告策略研究