1.
Preliminary Exploration on the Creative Forms of Chinese Advertisement in the Front Stage of the 20th Century;
二十世纪前期中国广告创意形式初探
2.
How the Advertisements create the Poetry of Life--with Reference to Chinese Advertisement Cases of 2006;
广告如何创建生活的诗意——兼谈2006中国广告案例
3.
Research on the Advertising Creativity Strategy for Modern Chinese Real Estate;
当代中国房地产广告的创意策略研究
4.
Discussion of Advertising Originality on Ideal Chinese Residence from the Cultural Implication of"Home"
从“家”的文化意味谈中国式理想住宅的广告创意
5.
Function of advertisement planning procedure in advertising creativity
论广告策划程序在广告创意中的作用
6.
Analysis on the Application of Chinese Classical Poem Artistic Conception to Advertising Creation;
论中国古典诗歌意境在广告创作中的运用
7.
The Application of Chinese Visual Elements to Modern Advertisements' Design
中国视觉元素在现代广告创意中的运用研究
8.
Thinking on Localized Advertising Creatinty on the basis of Hot Chinese Elements in Design;
基于“中国元素设计热”的本土化广告创意思考
9.
Creativeness is the key to success for modern ads designing.
现代广告设计中,创意是广告作品成败的关键。
10.
Study on Indigenous Innovation Mechanism of Chinese Creative Industry:The Case of Advertising Industry;
中国创意产业的自主创新机制研究——以广告业为例
11.
Cultural Background in Creative Work of Modern Advertisement
现代商业广告创意中的文化背景探寻
12.
Appeal to Differences of Advertising Ideas in Market Modality
市场形态中广告创意的差异性诉求
13.
The application of Case pedagogy to Advertising Creative Scheme Teaching;
案例教学法在广告创意教学中的运用
14.
Breaking the Old for the New in the Advertisements Originality;
解读广告创意中的破“旧”求“新”
15.
Logical thinking and thinking in images in advertising creativity;
论广告创意中的逻辑思维和形象思维
16.
The Application of Metaphor in Metonymy and TV Advertisements;
“隐喻”“转喻”在电视广告创意中的应用
17.
Seeking Traditional Meaning in Advertisement Making Creativity;
内涵与追求:广告创意中的传统文化
18.
Analysis of Sport Elements in Commercial Advertizing Creativity on Television
电视商业广告创意中的体育元素分析