1.
Research of Driven Factors and Countermeasures of the Brand Asset Increment;
品牌资产增值驱动因素分析及对策研究
2.
An Exploratory Study on the Driving Factor Model of Brand Equity for High Premium Products;
高溢价产品的品牌资产驱动因素模型初探
3.
Analysis of the related factors of the value of brand asset based on the gray theory;
基于灰色理论的品牌资产价值影响因素分析
4.
Study of Three-Dimension Driving Factors of the Consumption Value:The Example of Mobile Communication Brands;
消费价值三维驱动因素研究——以移动通信品牌为例
5.
A Brand Equity Driving Model Based on Brand Personality and Brand Identification;
基于品牌个性及品牌认同的品牌资产驱动模型研究
6.
Driven Elements and Impact Factor of Customer Perceived Value of the Intellectual Property-Intensive Products
知识产权密集型产品顾客感知价值驱动要素及影响因子剖析
7.
The Exploratory Study on Driving Factors of Brand Relationships--The Sample of Young People
品牌关系驱动因素研究——以年轻人样本为例
8.
The Study of Value-increasing Tactics about High-tech Brands in Shandong Province-a View from Brand Assets Stucture;
基于品牌资产结构的山东省高科技品牌增值策略研究
9.
The Research on Brand Equity Generation Strategies of Marketing 2.0 Environment;
营销2.0环境下的品牌资产增值策略研究
10.
The Research on Brand Equity s Increase and Management of Guangdong Household Appliance Enterprise;
广东家电企业品牌资产增值及其管理研究
11.
Study of Customer-based Cigarette Brand Equity Element
顾客价值视角的卷烟品牌资产要素研究
12.
About Power Source of the Brand Equity and the Brand Value--The Analysis Based On The Consumer;
品牌资产与品牌价值的动力源泉——基于消费者视角的分析
13.
Research on the Influencing Factors of Mobile Telecommunication Service Products
移动通信服务产品品牌忠诚影响因素研究
14.
The Empirical Study on the Factors of Brand Equity of Portal Sites on Its Performance in China;
中国门户网站品牌资产的影响因素之实证研究
15.
Key-factor Constitution of Brand Equity and its Patterns Discussion;
品牌资产构成的关键因素及其类型探讨
16.
Study of the Relationship Between Brand Equity and Management Performance of Customer;
品牌资产如何驱动顾客关系管理绩效——基于分解法视角的实证研究
17.
Research on Driving Factors of Consumer s Brand Switching:Based on a Green Marketing View;
消费者品牌转换驱动因素研究:基于绿色营销视角
18.
Guangzhou 2010 Asian Games and the Value-added Path of the City Brand Equity
2010年亚运会与广州城市品牌资产的增值路径探析