1.
Study of Customer-based Cigarette Brand Equity Element
顾客价值视角的卷烟品牌资产要素研究
2.
An Exploratory Study on the Driving Factor Model of Brand Equity for High Premium Products;
高溢价产品的品牌资产驱动因素模型初探
3.
Brand equity
商标资产,品牌资本
4.
The Empirical Study on the Factors of Brand Equity of Portal Sites on Its Performance in China;
中国门户网站品牌资产的影响因素之实证研究
5.
Research of Driven Factors and Countermeasures of the Brand Asset Increment;
品牌资产增值驱动因素分析及对策研究
6.
Analysis of the related factors of the value of brand asset based on the gray theory;
基于灰色理论的品牌资产价值影响因素分析
7.
Key-factor Constitution of Brand Equity and its Patterns Discussion;
品牌资产构成的关键因素及其类型探讨
8.
Distilling the insights from the Discovery process, Definition identifies the core constructs of what you wish to stand for: your Brand DNA.
经过品牌探索的阶段,让我们从宝贵的资料中获取以订定品牌意义重要元素的精髓,即品牌基因。
9.
The Experiment Study on the Impact of Brand Extension Strategies on Brand Equity;
品牌延伸对品牌资产影响的实验研究
10.
The Effect of the Brand Vertical Extension on Brand Equity;
品牌纵向延伸对品牌资产的影响研究
11.
A Study on Effects of Sales Promotion on Brand Equity of New Products;
促销对新产品品牌资产影响作用研究
12.
Impact of Product-harm Crises on Brand Equity;
产品危害事件对品牌资产变动的影响
13.
An Empirical Study on Influence Facts of Chinese Brand Asset Based on Carol Model;
基于Carol模型中国公司品牌资产影响因素实证研究
14.
THE DISCUSSIDN OF BRAND ASSETS MANAGEMENT──ANALYSIS YANTAI “POLARIS”RE-CONSTITUTE OF BRAND UALUE
论品牌资产经营──析烟台北极星品牌价值重构
15.
A Empirical Study of Service Brand Equity Based on Brand Value Chain
基于品牌价值链的服务品牌资产实证研究
16.
Research Based on Brand Loyalty of Brand Equity Evaluation Methods
基于品牌忠诚度的品牌资产价值评估方法研究
17.
Brand Psychological Contract-- the Source of Brand Equity
顾客品牌心理契约:品牌资产的心理源泉
18.
A Brand Equity Driving Model Based on Brand Personality and Brand Identification;
基于品牌个性及品牌认同的品牌资产驱动模型研究