1.
Study on the Evaluation of Brand Extension Based on C-M Matrix;
基于C-M矩阵的品牌延伸评价研究
2.
Evaluation on Brand Extension Based on the Consumers' Individual Differences
基于消费者个体差异的品牌延伸评价
3.
A Study on Evaluation of Brand Extension from the Perception of Consumer
基于消费者感知的品牌延伸评价研究
4.
The Influence of Brand Image on Brand Extension:the Moderating Role of Consumer Product Involvement;
品牌形象对品牌延伸评价的影响:消费者产品涉入的调节
5.
Research on Factors Affecting the Evaluations of a Brand Extension;
消费者对品牌延伸评价的影响因素的实证研究
6.
The Research for the Factors Which Have an Impcat on the Consumer's Evaluation of Brand Extension
消费者对品牌延伸评价的影响因素研究
7.
Estimating and Empirical Study on Brand Stretching Based on Structure Equation Model
基于结构方程模型的品牌延伸评价及实证研究
8.
Review of the Mechanism of Consumer Evaluations on Brand Extensions
消费者品牌延伸评价的机理研究:回顾与展望
9.
The Effect of Uncertainty Avoidance on the Evaluation of Brand Naming and Brand Extension
不确定性规避对品牌命名和品牌延伸评价的影响作用
10.
An Empirical Analysis of Brand Extension Evaluation Model Basing on Consumers Product Knowledge;
基于消费者产品知识特征的品牌延伸评价模型实证分析
11.
Consumers Evaluations of Brand Extension:Ownership Effects;
消费者对品牌延伸的评价:拥有者效应
12.
Research on Factors Affecting the Consumer Evaluations of a Brand Extension
影响消费者评价品牌延伸的因素研究
13.
Comprehensive Evaluating Modeling of Brand Extension;
品牌延伸的综合评价模型的模糊层次评价法
14.
Interaction Effects between Price and Extension Similarity on Consumer Evaluations of Brand Extension;
消费者对品牌延伸的评价——价格与延伸相似度的交互影响
15.
Research on evaluation model of brand extension opportunity based on balanced scorecard;
基于平衡记分卡理论的品牌延伸机会评价模型
16.
Business Model of Brand Extension Decision-making and Performance Assessment Study
企业品牌延伸决策模型与绩效评价研究
17.
Consumer Evaluations of Brand Extensions and Their Effects on the Core Brand Equity;
品牌延伸的消费者评价对核心品牌权益的影响研究
18.
The Effects of Brand Trust on the Brand Attitude,Perceived Fit and Extension Evaluation;
品牌信任对品牌态度、契合感知与延伸评价关系的影响