1.
The Effect of Negative Information on Purchase Intention of Brand Community Customer;
负面信息对品牌社区消费者购买意向影响研究
2.
A Study of Consumers Intrinsic Motivation of Participating in Brand Community;
消费者参与品牌社群的内在动机研究
3.
An Empirical Study on Relationship between Knowledge Sharing in Virtual Communities and Consumers Brand Switching Intention
虚拟社区知识共享与消费者品牌转换的关系研究
4.
How to Establish Brand Names for Shanxi Products in Accordance with Customers Brand-Name Awareness;
如何根据消费者的品牌心理创立山西产品品牌
5.
How Customers' Attitude and Buying Intention Response to Product-harm Crsis:An Empirical Study on Milk Product
基于奶制品危机的消费者品牌态度及品牌归类
6.
The Study of Customer s Attitudes Towards Chinese Brand Extensions;
消费者对我国产品品牌延伸态度研究
7.
Consumers Evaluations of Brand Extension:Ownership Effects;
消费者对品牌延伸的评价:拥有者效应
8.
The Research of Brand Credibility s Impact on Consumer Brand Choice Preference;
品牌可信度对消费者品牌选择偏好的影响研究
9.
The Effects of Brand Experience on Customer-Brand Relationship;
品牌体验对消费者—品牌关系的影响研究
10.
A New Sight into Consumer Behavior toward Brand;
品牌敏感:消费者品牌行为研究的一个新课题
11.
The Impact of Brand Pesonality Dimension on Brand Attitude
品牌个性的各维度对消费者品牌态度的影响
12.
A Study on Consumption Value of Brand Community in Sports Marketing;
体育营销中品牌社群的消费价值研究
13.
They give customers a sense of community.
品牌使消费者有一种群体感。
14.
A Research on Influencing Consumer s Choice for PB;
影响消费者选择自有品牌的因素研究
15.
Research on the Household Appliance s Brand Quality Basing on the Consumer s Effectiveness;
基于消费者效用的家电品牌质量研究
16.
An Empirical Research on the Influencing Factors of Consumer Brand Sensitivity;
消费者品牌敏感影响因素的实证研究
17.
Research on Interaction-Dissemination of Brand Based on the Consumer s Angle;
基于消费者视角的品牌互动传播研究
18.
The Empiric Research of Customer-Based Brand Equity;
基于消费者的品牌资产模型实证研究