1.
Advance on Measures of Customer-based Brand Equity--Scale Development,Validation and Cross-cultural Approach;
基于顾客的品牌资产测量研究进展——量表开发、效度验证与跨文化方法
2.
Research on the Measuring Model of the Customer Equity of Multi-brand Enterprises Based on the Brand Utility
基于品牌效用的多品牌企业顾客资产测量模型研究
3.
A Study of Theory and Measurement of Customer-Based Store Equity;
基于顾客的商店品牌资产理论及其测量研究
4.
Research on Brand Equity's Measuring Model of High-Tech Enterprise
高科技企业品牌资产价值测量模型研究
5.
Empirical Study on Brand Culture Content Measure of Jilin Green Agricultural Products--Taking Haoyue Brand as an Example;
吉林省绿色农产品品牌文化含量测度实证研究——以皓月品牌为例
6.
Brand equity
商标资产,品牌资本
7.
A Study of Evaluation of Customer-Based Commercial Banking Brand Equity;
基于顾客的商业银行品牌资产测评研究
8.
The Empirical Study of the Impact of Discount Amount of Price Promotion on Brand Equity;
价格促销的折扣量影响品牌资产的实证研究
9.
The Research on Measurement and Information Disclosure of Fair Value of Brand Equity
品牌资产的公允价值计量及其信息揭示研究
10.
The Experiment Study on the Impact of Brand Extension Strategies on Brand Equity;
品牌延伸对品牌资产影响的实验研究
11.
The Effect of the Brand Vertical Extension on Brand Equity;
品牌纵向延伸对品牌资产的影响研究
12.
A Study on Effects of Sales Promotion on Brand Equity of New Products;
促销对新产品品牌资产影响作用研究
13.
Impact of Product-harm Crises on Brand Equity;
产品危害事件对品牌资产变动的影响
14.
THE DISCUSSIDN OF BRAND ASSETS MANAGEMENT──ANALYSIS YANTAI “POLARIS”RE-CONSTITUTE OF BRAND UALUE
论品牌资产经营──析烟台北极星品牌价值重构
15.
A Empirical Study of Service Brand Equity Based on Brand Value Chain
基于品牌价值链的服务品牌资产实证研究
16.
Research Based on Brand Loyalty of Brand Equity Evaluation Methods
基于品牌忠诚度的品牌资产价值评估方法研究
17.
Brand Psychological Contract-- the Source of Brand Equity
顾客品牌心理契约:品牌资产的心理源泉
18.
A Brand Equity Driving Model Based on Brand Personality and Brand Identification;
基于品牌个性及品牌认同的品牌资产驱动模型研究