1.
The Interaction between the Traditional Culture of Decorum and Customs in China and the Activities of Modern TV Advertisement;
中国传统礼俗文化与现代影视广告活动
2.
The Influence of the Multilayer-goal Setting on the Advertising Effect;
论广告活动的多层目标设定对广告效果的影响
3.
The Medium Communication and Artistic Visual Factor of Advertisement Activity;
广告活动的媒介传播与视觉艺术因素
4.
Analysis of Visual Form in Contemporary Photographic Advertisement
当代平面摄影广告中的视觉形态分析
5.
The Influence of Post-Modernism on Chinese Advertising Design;
论后现代主义对中国广告创作的影响
6.
A Brief Study on the Effect of Modern Advertising on Blue Collar Culture
试析现代广告对蓝领消费文化的影响
7.
A modern view to the transmission and development of Guangdong Han Music;
广东汉乐活态传承及发展的现代视野
8.
The Study on the Effect That Life Style, Spokesperson Segment and Involvement with Product Exert on Advertising Effectiveness
生活形态、广告代言人和产品涉入对广告效果的影响研究
9.
ON THE INTERACTING AND INTEGRATING OF TRADITIONAL CULTURE AND MODERN ADS
试论传统文化与现代广告的互动融合
10.
Modern Advertisement Promotes the Transfer of Traditional Ideal Personality to Modern One;
现代广告推动传统理想人格的现代转换
11.
The Study of Magic Realism and Its Expression in Television Ads
影视广告中的魔幻现实主义及其表现手法研究
12.
On the advertising in film and TV among current Chinese mainland,Hongkong and Taiwan and the mentality of boatrace;
当代中国大陆及港台影视广告与受众心理研究
13.
Conflicts and Fusion of Modern Advertisement Culture between China and America;
现代化视野中的中美广告文化的冲突与融合
14.
The Research on the Post-modernization of Commercial Television Advertising in Resent Ten Years
近十年商业电视广告的后现代转向研究
15.
The Application of Chinese Visual Elements to Modern Advertisements' Design
中国视觉元素在现代广告创意中的运用研究
16.
The Research on Modern Advertising Originality Based on the Artistic Vision System
艺术系统视野下的现代广告创意美研究
17.
The Impact of Ancient Chinese Art on Modern Print Advertising;
中国古代美术对现代平面广告设计的影响
18.
Communication Strategies of Interactive TV Advertising on Experiential Marketing Era
体验营销时代互动电视广告的传播策略