1.
On Strategic Transformation of Local Advertising Agency in Hunan Viewed from Media Management;
从媒介经营看湖南本土广告公司的战略转型
2.
Survival and development of domestic advertising industry from an economic perspective
从经济视角看本土广告业的生存与发展
3.
To Nurse Hunan Local AD. Companies’ Competition Advantage: the Application of Potter’s Diamond Theory in AD.Industry;
湖南本土广告公司竞争优势的培育路径——波特钻石理论在广告业中的应用
4.
The design of advertisement should develop nativity and propose originality.
我国的招贴广告设计要挖掘本土、倡导原创。
5.
Today s China Television Advertising Production of Local and International Research;
当今中国电视广告制作本土与国际化研究
6.
Thinking on Localized Advertising Creatinty on the basis of Hot Chinese Elements in Design;
基于“中国元素设计热”的本土化广告创意思考
7.
Native cultural transmission strategy of modern american-britishTobacco company in China;
近代英美烟草公司在华广告本土化战略初探
8.
On Localization of Global Brands in China;
浅析国际品牌广告在中国的本土化运作
9.
“Snake King”Longhqi: Native is not Rube
“蛇王”隆力奇:本土不是真“土”——记隆力奇的2006年广告传播及品牌战略
10.
A Study on Cross-cultural Communication from the Text of Luxuries;
从奢侈品广告文本看跨文化广告传播
11.
Advertising Photography Significance of the Text of the Ad Space Construction;
广告摄影对广告文本意义空间的建构
12.
Advertising Discourse Analysis:a Possible Theory for the Ontological Study of Advertising;
广告话语分析:一种广告本体研究理论
13.
The Research of Localization of China Advertising Design Basis on Globalization View Angle;
基于全球化视角的中国商业广告设计本土化研究
14.
A Study on Standardized and Localized Advertising Strategies of Multinational corporations in China;
跨国公司在中国的广告标准化与本土化策略分析
15.
An Analysis of the Indigenous Consciousness of Foreign Enterprises in Modern China:Centering on the Cigarette Advertisements of B.A.T.;
从英美烟公司广告看近代外国企业的本土化意识
16.
Opportunities for Hunan Advertising Companies under the Background of Employing the Strategy of Middle-part Development;
中部崛起战略下湖南本土媒介型广告公司的发展机遇
17.
On Indigenization Characteristics of Modern Advertising Language in the Context of the Same Cultural Transmission;
论同文化传播语境下现代广告语言的本土化特点
18.
An Investigation on Intellectual Property Rights Protection in Guangzhou Customs Office--on the Localization of the Intellectual Property Rights Law;
广州海关知识产权保护工作调查报告——兼论知识产权法律的本土化