1.
The Theoretical Development and Application of Advertising Semiotics in China;
广告符号学在中国的理论发展与实际应用
2.
A Semiotic Study of Diesel Print Advertisements;
Diesel平面广告的符号学研究
3.
On the Meaning Production of Modern Advertising: A Perspective of Semiology;
从符号学角度看现代广告的意义生产
4.
A Linguistic & Semiotic Analysis of Chinese Print Public Service Announcements;
中国平面公益广告语言学与符号学分析
5.
The plan advertisement culture:A semeiology annotation of the symbolisticculture--unscramble the plan ads of M-Zone;
平面广告文化:象征文化的符号学诠释——“动感地带”平面广告文本解读
6.
Semiotic Research on Cultural Features of Taiwan Advertising Since 1980s;
八十年代以来台湾广告文化特征的符号学研究
7.
The interpretation of the Chinese element in the international advertisement in view of the Semeiology;
从符号学视角解读国际广告中的中国元素
8.
The Formation of Advertisement Meaning--from the Perspective of Semiotics and Reader Response Theory;
广告意义的生成——符号学和读者反应理论的视角
9.
A Social Semiotic Approach to the Multimodal Discourse of an Advertisement of Perfume;
多模式话语的社会符号学分析——则香水广告赏析
10.
A Kind of Semiotics Theory And Its Function to Advertisements;
符号学横组合/纵聚合理论及其对广告的运用
11.
A Semiotic Study of the Meaning of Women in the Contemporary Chinese Magazine Advertising
当代中国杂志广告中女性意义的符号学研究
12.
A Social Semiotic Approach to the Multimodal Discourse of Environmental Advertisements
多模态环保公益广告语篇的社会符号学分析
13.
Analysis the Myths Operating in the Chanel No.5 Perfume Advertisement through Semiotics Principle;
运用符号学原理对夏奈尔5号香水广告意义的解析
14.
The second one introduces the theory of semiotics,the application of it in advertising research and the basic concepts in it.
第二章着重介绍符号学的方法以及将符号学方法引入广告及品牌研究的意义所在。
15.
The Advertising Literacy Education of Chinese Children in the Symbolized Advertising Era
论广告符号化时代下中国儿童的广告素养教育
16.
Beauty: the "Magic Curse" of Consumption Industry --Social-cultural reflection on the women-as-symbols in advertisements
美丽:消费工业的“魔咒”——广告传媒中女性符号的社会文化学思考
17.
The Formation and Expression of Meaning in TV-Ad Discourse from the Perspective of Semiology
符号学视野下的电视广告话语意义形成与表达之研究
18.
Markers in Tourism:a Semiotic Analysis of Ads,Posts,and Maps in Wutaishan Scenic Area
旅游中的标签——以五台山景区为例对广告、海报、地图等的符号学分析