1.
The Research of Management Reformation of China TV;
国内电视媒体经营管理体制改革研究
2.
Cross-Media Operations Appear
内地开始出现跨媒体经营
3.
To Research the Troubles and Outlet of Internet Media Management and Development in China;
中国网络媒体经营发展的困境和出路探寻研究
4.
A Study of Content, Characteristic, Strategy about the Modern Broadcasting Media Management;
现代广播媒体经营管理的内容、特征及对策研究
5.
The Choice of Paper Media Business:Brand Creation and Brand Extension;
纸质媒体经营选择:创建品牌和品牌延伸
6.
Research on the Operation Problems and Its Countermeasures of Children's Media in China
论我国少儿媒体经营存在的问题及对策
7.
Kotler, P.（1998）, Marketing Management：Analysis, Planning, Implementation and Control, Upper saddle River，N.J.：Prentice Hall Inc.
陈芊圭译（1998）。电子媒体经营管理。台北市：亚太图书出版社。
8.
Urban Transportation Mobile Television Media Management: A Case Study under the Audience-orientation Concept;
受众本位理念下的城市交通移动电视媒体经营研究
9.
The Application of Revenue Management in to Media′s Advertising Operation;
论收入管理在媒体广告经营中的应用
10.
The New Strategies of Media Advertising Management after Entering WTO;
加入WTO后的媒体广告经营新策略
11.
Get some prestigious recognition – from newspapers, broadcasters, publishers or industry gorups
经营名声–获得报纸、广电媒体、平面媒体，或是同业工会的认同
12.
Audience s Orienation and the Brand Management of Focus Media;
受众取向与分众化电视媒体的品牌经营
13.
The Design of Development and Operation of Tianjin Metro Advertisement Media;
天津地铁广告媒体的开发及经营方案设计
14.
Broadcasting Rights Management in the Period of Media Industry Convergence;
传媒产业融合时代体育赛事转播权经营
15.
Three Stratifications of TV Brand Management: Program, Channel, and Media;
电视品牌经营的三个层次:栏目、频道和媒体
16.
The Conditions,Problems and Strategies for Advertising Operation in Chinese TV Medium;
中国电视媒体广告经营的现状、问题及对策
17.
Thoughts on Management And Administration Directions of Media Advertisement Companies;
关于媒体型广告公司经营管理方向的思考
18.
On the Business Model of Family TV Shopping Channel in New Media Age
新媒体时代家庭电视购物频道经营模式初探