1.
Strategies of Creating Brand Television Columns under Marketing Management;
试论营销管理视域下电视栏目品牌化策略
2.
Research on Brand Development of Chinese People s Livelihood TV News;
民生电视新闻栏目的品牌化建设研究
3.
The Thought of Brand Column of the Local Television Station;
对地方电视台实施品牌化栏目策略的思考
4.
On the Star System of Director and the Branding Operation of TV Programs;
论主持人明星制与电视栏目的品牌化运作
5.
The Construction of TV Program Brand in Media Inosculation Situation
媒介融合背景下电视栏目的品牌塑造
6.
On brand building of local TV stations--Building of column brands from the operation of "Watching Longyan" column
谈地方台栏目品牌的打造——从《看龙岩》运作看电视栏目品牌的打造
7.
Investigation on the Brand Building-up of (Mainstream) News Programs of City Stations;
城市电视台（主流）新闻栏目的品牌化建设问题研究
8.
The Industrialization Process of the Western Press and the Brands of the Domestic TV Program;
他山之石,可以攻玉——西方新闻传播产业化进程与国内电视栏目品牌
9.
Research on Anchorman's Iamge-building and the Management of Column's Branding
电视新闻主持人形象塑造与栏目品牌化经营研究
10.
Image Decoration and Brand Promotion in the National-Culture-Focused TV Programs
民族文化类电视栏目的形象包装和品牌推广策略
11.
Brand Strategy Research on Mainland Life Service TV Programs;
内地生活服务类电视栏目的品牌策略研究
12.
Three Stratifications of TV Brand Management: Program, Channel, and Media;
电视品牌经营的三个层次:栏目、频道和媒体
13.
A study on famous TV news programming and city images in Xi′an
新闻品牌栏目建设与城市形象塑造关系研究——以西安地区电视新闻品牌栏目建设为例
14.
Looking for the TV Drama Survival from the Setting up of the Brand of "Li Yuan Chun";
从《梨园春》品牌塑造看电视戏曲类栏目的生存之道
15.
Research on CQTV Brand Column on the View of Contemporary Media;
现代传媒视野下的重庆卫视品牌栏目研究
16.
It is original management idea that intensifies the active influence between well-known brand programs and the well-known brand products.
强化名牌栏目与名牌产品品牌互动的正影响是一种新的品牌经营思想。
17.
Brand Characteristics of TV Programme in the View of Industry Management;
产业经营视域下的电视节目品牌个性
18.
Analysis on Management of Brand TV News Brand Host;
电视新闻类节目品牌主持人管理探析