1.
Brand Psychological Contract-- the Source of Brand Equity
顾客品牌心理契约:品牌资产的心理源泉
2.
How to Establish Brand Names for Shanxi Products in Accordance with Customers Brand-Name Awareness;
如何根据消费者的品牌心理创立山西产品品牌
3.
psychological function of shop sig
商品招牌命名的心理功能
4.
Psychology Evaluation Research on Display Design of Local Auto Brands;
本土汽车品牌展示设计心理评价研究
5.
Research on Brand Management Based on Core Competence of the Corporation;
基于企业核心竞争力的品牌管理研究
6.
Shaping a Renowned Brand Name: Building an Enterprise-Customer Psychological Contract;
品牌塑造:企业与顾客心理契约构建
7.
The Cognitive Analysis of Psychological Mechanism about Brand-perceiving and the Promotive Strategy;
试析品牌认知的心理机制及营销对策
8.
Construction of Brand on the Basis of Consumers' Psychological Need
基于消费者心理需求的品牌价值构建
9.
The Application of Mental Lexical Method in Brand Personality Research
心理词汇法在品牌人格研究中的应用
10.
Analysis of customers brand trust and psychological contract in the life cycle of brand relationship;
论品牌关系生命周期中消费者品牌信任与心理契约的建立
11.
Analysis of Consumer s Psychology on the "Dilution Effect" in the Process of Brand Extension;
品牌扩展“稀释效应”的消费者心理机理分析
12.
Research on Tourist s Cognition about Urban Tourism Brand Image;
城市旅游品牌形象的游客心理认知研究
13.
The Empirical Study of Chinese Consumer s Mentality in Store Brand Product Consumption;
我国超市自有品牌的消费者心理实证研究
14.
The Mechanism of Impact of Consumer s Psychological Breach on Brand Equity;
消费者心理违约对品牌权益的影响机制研究
15.
Interpretation for Formation of Consumer Brand Trust by Psychology Concept;
用心理学概念诠释消费者品牌信任的形成
16.
The Importance of the Design Management in Building the Brand Core Value;
浅析设计管理在缔造品牌核心价值中的重要性
17.
The Sensation of Consumer Psychology Contract and Its Measurement in Brand Relationships;
品牌关系中消费者心理契约的感知与测度
18.
A Study on the Brand Effect on the Finance Consumer;
金融消费者的品牌效应及其心理影响机制研究