1.
Measurement of Customer-Based Brand Equity: A Brand Association Structure Approach;
基于顾客的品牌权益测评:品牌联想结构分析法
2.
The Effect of Corporate Societal Marketing Acting on Customer-Based Brand Equity;
公司社会营销对基于顾客品牌权益的影响
3.
The Influencing Mechanism of Customer Experience on Service Brand Equity:An Empirical Study Based on Department Store;
顾客体验对服务品牌权益的影响机理——基于百货商场的实证研究
4.
Empirical Test of Brand Equity Based on Customer Value
顾客价值导向的品牌权益模型及实证分析
5.
Research on Factors of Customer-based Hotel Brand Value;
基于顾客的饭店品牌价值影响因素的实证研究
6.
Research on Model Construction of Customer-Based Service Brand Equity
基于顾客视角的服务品牌资产模型的构建研究
7.
Research on the Measuring Model of the Customer Equity of Multi-brand Enterprises Based on the Brand Utility
基于品牌效用的多品牌企业顾客资产测量模型研究
8.
A Study on Brand Competitiveness Based on Customer Value of Clothing Enterprise in China;
基于顾客价值的我国服装企业品牌竞争力研究
9.
Exploring the Source of Consumer-based Brand Equity and Its Effect;
基于顾客的品牌资产来源及其影响探究
10.
A Study of Evaluation of Customer-Based Commercial Banking Brand Equity;
基于顾客的商业银行品牌资产测评研究
11.
The Research of Brand Construction of the Consumer Show Based on Customer Value;
基于顾客价值的消费类会展品牌塑造研究
12.
The Research of the Model of Commercial Bank Brand Equity Based on CBBE;
基于顾客的商业银行品牌资产模型研究
13.
A Study of Theory and Measurement of Customer-Based Store Equity;
基于顾客的商店品牌资产理论及其测量研究
14.
A Study on Brand Extension Tactics Based on Customers Cognitive Trends;
基于顾客认知导向的品牌延伸策略研究
15.
A Preliminary Research on the Optimal Error Rate Based on Measuring Method of Brand Overlapping;
基于顾客最小误判率的品牌重叠测度方法初探
16.
Brand Competitiveness Based on Customer Value Advantages;
基于顾客价值优势的品牌竞争力评价分析
17.
An Empirical Study on Bank Brand Loyalty Based on Customer Satisfaction;
基于顾客满意度的品牌忠诚模型实证研究
18.
The Research on Virtual Brand Community Based on Customer Relationship Marketing Theory
基于顾客关系营销理论的虚拟品牌社区研究