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1.
Measurement of Customer-Based Brand Equity: A Brand Association Structure Approach;
基于顾客的品牌权益测评:品牌联想结构分析法
2.
The Effect of Self-construal, Self-concept Connection, Brand Country-of Origin on Consumer Brand Attitude in Negative Information Context
负面信息情境下自我建构、自我概念联结与品牌原产地联结对消费者品牌态度的影响研究
3.
To Study on Brand Association Based on Brand Concept Maps--A New Way of Improving Brand Value;
基于品牌概念地图的品牌联想研究——一种提高品牌价值的新方法
4.
Research on Integrated Measurement Model of Brand Positioning;
基于联想网络模型的品牌定位测评体系构造及实证分析
5.
THE EMPLOYMENT OF REACTION-TIME TECHNIQUE IN BRAND-STRUCTURE EXPLORING;
反应时技术在品牌联想测查中的应用
6.
The Analysis of Brand Extension Impact on Parent Brand Memory Structures and Retrieval;
品牌扩展对品牌的记忆结构及提取的影响分析
7.
The Effects of Brand Association on Consumers Acceptance of Brand Extension: An Empirical Study;
品牌联想影响消费者购买延伸产品的实证研究
8.
Brand Audit shows that Panodol, Tylenol, and Bufferin evoke different association.
品牌检验显示,必理通,泰诺和百服宁有截然不同的品牌联想。
9.
On Brand Extension Case Study of Brand Association about Haler and Wahaha;
论品牌延伸——基于海尔和娃哈哈品牌联想的个案调查
10.
Analysis of the Influence of Shampoo Brand's Marketing Mix Strategies on Brand Association
洗发水品牌营销组合策略对品牌联想的影响研究
11.
Model and Construction of Region Independent Brand Cultivation
区域自主品牌培植模式及其构建设想
12.
The Study on the Brand Structure Assessment Based on BP Neural Network;
基于BP神经网络的品牌结构评价研究
13.
The Research on the Employer Brand of Chinese Universities;
我国高校雇主品牌的要素与结构研究
14.
Optimize Discipline and Specialty Structure and Set up Brand Name Specialties;
优化学科专业结构 创建品牌特色专业
15.
Application of Suggestiveness in Brand Name Transliteration Software Model;
联想意义在品牌名称音译软件模型中的应用
16.
Study on the Construction of Brand Association on the Basis of Marketing Communication;
基于营销传播策略的品牌联想建设研究
17.
Study on the Effects of Mobile Phone Brand Association on Consumers' Behavioral Intentions
手机的品牌联想对消费者行为倾向的影响研究
18.
Implementation of Brand Strategy in Community Health Service Institutions;
社区卫生服务机构实施品牌战略的构想