1.
"The Rational People":A Context Assumption in a Game;
“理性人”:博弈中的广告语境假设
2.
Female identity recognition and development in advertisement copywriting of modern newspaper:Case study of Da Gong News
近代报纸广告语境中的女性身份认同与建构——以《大公报》广告为例
3.
Language functions of advertisements;
广告的语用分析——从言语行为及语境谈广告
4.
The Flexible Use of Idioms in Chinese Advertisements: A Perspective of Contextual Adaptation;
汉语广告中熟语活用的语境顺应研究
5.
Adaptation to the Communicative Context of Pragmatic Presupposition in Advertising Language
广告语中语用预设对交际语境的顺应
6.
Contexts of the advertising discourse and mistranslation resulting from ignorance of them;
广告语篇的语境及忽略语境因素所导致的误译
7.
On Cultural Context and Translation of Chinese and English Idioms for Advertisement;
浅谈英汉广告习语的文化语境与翻译
8.
A View on Advertising Message under Cross-cultural Context with Relevance Theory;
从关联理论看跨文化语境下的广告语
9.
On the Commonness of Chinese and English Advertisement Language in Special Contexts;
特殊语境中英汉广告语言的共性研究
10.
Cultural Context in C-E translation of Advertisements
对文化语境的认知与广告语篇的英译
11.
On the Dilemma of the Mass Media for Poor-quality Advertisements;
“失语”、“失范”:媒体广告的现实困境
12.
A Pragmatic Analysis of the English Version of Some Advertisements Inside the National Boundary of China;
中国境内部分英文广告语用问题分析
13.
Characteristics of High Context Advertisements and Strategies of Their Cross-cultural Communication
高语境广告特点及其跨文化传播策略
14.
Systemic-functional Contextual Approach to the Translation of Advertising Texts;
系统功能语言学语境观与广告语篇的翻译
15.
Adaptation-theoretic Exploration on English Advertising Language and Cultural Context;
从顺应论角度看英语广告语言和文化语境
16.
Optimal Relevance and Context Analysis in Advertising Captions;
广告标示语的语境理解与最佳关联研究
17.
On Advertising Language from the Perspective of Cooperative Principle and context theory;
从“会话原则”和语境理论的视角来谈论广告语
18.
On Translation Strategies of "Alliteration" in Advertisement Genre from the Perspective of Cultural Context;
从文化语境层面谈押头韵广告语篇的翻译策略