1.
On the Present Situation and Development of the Chinese Sporting Goods Brands;
从跨国品牌看我国体育用品品牌现状及发展策略研究
2.
To Study on Dissemination Strateies of the Cross-Culture in the Global-Band;
品牌国际化战略中跨国品牌文化的传播策略研究
3.
The Compare Research of Transnational Brand s National and Broad Strategy;
跨国品牌的本土策略与域外策略之比较研究
4.
An Analysis on the Image Repair Strategies of International Brand;
跨国品牌危机回应策略分析——形象修护的视角
5.
Multinational Brand Management in Network Economy Era--American Strategies and China Choices;
网络经济时代的跨国品牌经营——美国战略与中方选择
6.
Research on Brandst Upgrade and Famous Brandst Innovation of International Management;
跨国经营中品牌升级与名牌创造研究
7.
Multinational company s brand and price strategy for small appliances;
跨国公司小家电品牌和价格策略研究
8.
On Chinese Brands Strategy of Cross-cultural Publicity by Advertising;
试论中国品牌的跨文化广告传播策略
9.
Intercultural Communication’s Influence to Internationalization of Trademarks;
跨文化交际对品牌名称国际化的影响
10.
Research on Brand Strategy of MNCs & the Revelation of Brand Development to Chinese Enterprises;
跨国公司品牌战略研究及对中国企业品牌发展的启示
11.
Multinational Company s Brand Vulgar Development Strategy in China;
跨国公司中国市场品牌本土化发展战略
12.
Advices About Brand Transnational Management to Chinese Ceramic Enterprises;
我国建筑陶瓷企业品牌跨国经营的新思路
13.
Brand Expanding Strategy of Transnational Corporation and Countermeasures of Chinese Enterprises;
跨国公司的品牌扩张战略与中国企业的对策
14.
Multinational Corporation s Brand Strategies in Investing in China and Countermeasures by China;
跨国公司对华投资的品牌策略及我国的对策
15.
From the Production under the Authorization of Other s Brand to the Creation of One s Own Brand--A Strategic Choice for Chinese Enterprises to Have Transnational Business Operations;
从贴牌生产到自创品牌——中国企业跨国经营的战略选择
16.
Analysis on Brand Strategy Taken by TNC of Daily Chemical Industry in China;
跨国日化企业在华品牌战略及对我们的启示
17.
The Brand Construction of Financial Media Group in China from the Perspective of CBN;
由“第一财经”看我国跨媒体财经传媒之品牌构建
18.
Challenges and Strategies of Brand Naming for Transnational Business;
跨国经营条件下品牌命名的挑战与应对策略