1.
On the Strategy of Adaptation in the Translation of Cultural Connotations of Trademarks;
论商标文化涵义之“归化”翻译策略
2.
Cultural Factors and Intercultural Awareness in Trademark Translation;
商标译名中的文化因素和跨文化意识
3.
The cultural disappearance and cultural compensation of brand-translation;
音译商标原语文化的丧失及译语文化的补偿
4.
Every trademark word is culturally loaded.
任何商标词都具有自身的文化内涵。
5.
Translation of Trade Marks for Export Commodities in the Bilateral Sino-Foreign Communications;
中外文化双向交流中的出口商标翻译
6.
Methods and principles of trade mark translation in cultural differences;
从文化差异看商标翻译的方法及原则
7.
On the Principles of Translation of English and Chinese Trademarks from a Perspective of Cultural Differences
从文化差异看英汉商标词翻译的原则
8.
On the Translation of Trademarks of Chinese Exported Products:a Perspective of Cultural Differences between Chinese and English;
试论中英文化差异下出口商品商标的翻译
9.
The influence of different cultural customs on translating Chinese trademarks into English;
试论不同文化习俗对中文商标英译的影响
10.
The Application and Innovation of Auspicious Chinese Culture in Brand Design;
论中国吉祥文化在商标设计中的运用与创新
11.
The Cultural Barriers of Chinese Food Trademark Translation and Translation Strategy;
食品商标翻译中的文化障碍与翻译策略
12.
A Feast of Language--the Chinese Translation of English Cosmetic Trademarks;
缤纷的语言盛宴——英文化妆品商标翻译赏析
13.
On the Transmission of Cultural Messages in C-E Translation of Brand Names on Packages of Exporting Commodity;
出口包装设计中商标英译文化信息的传递
14.
On the Appropriate Conversion of Cultural Meanings in CE-EC Translation of Brand Names;
试论商标名称英汉互译文化意义的转换
15.
Translation of Brand Names from the Angle of Principle of Equivalence and Their Cultural Associations;
等效原则视角下的商标翻译与文化联想
16.
The Translation of Brand Names Embodies the Local Culture--The First Attempt of Brand names in Guangzhou
商标品牌翻译中的文化内涵——广州本地品牌初探
17.
The Translation Principle of Brand Names and Brand Culture--The Enlightenment Gained from Chinese Brand Names of Products Made by P&G Company;
商标名的翻译原则与品牌文化——从宝洁公司产品中文商标名得到的启示
18.
On the Loanwords in Logo and the Advertisement Title--from the cultural translation to the language standard
商标、广告标题用语中的外来词研究——由文化翻译到语言规范