1.
On the Catholic Value of Social Marketing Theory in Tourism Vocational Higher Education;
论社会营销理论在旅游高等职业教育中的普适性价值
2.
Comparative Analysis on Social Marketing and Relationship Marketing;
社会营销与关系营销的理论对比分析
3.
New Marketing Concept: Social Value Marketing;
概论市场营销新观念:社会价值营销
4.
On the Application of Marketing Theory to the Development of Social Work in China;
论市场营销理论在中国社会工作发展中的应用
5.
On Relationship Marketing Strategies of Chinese Travel Agencies;
论我国旅行社会开展关系营销的策略
6.
The Role of Marketing in Constructing Harmonious Society;
论市场营销在构建和谐社会中的作用
7.
The Content and Extended Explanation of Corporate Marketing:Social Responsibility
论企业营销的内涵与外延:社会责任
8.
Primary Theoretical Research on the Marketing of Customer Value for Travel Agencies;
旅行社顾客价值营销的基本理论研究
9.
Social Marketing-Based Concept on the Rationality of Green Barrier;
从社会营销观念看绿色壁垒之合理性
10.
Human-oriented:The Kernel Theory of the NPO Social Marketing;
以人为本:非营利组织社会营销的核心理念
11.
The Dilemma and Redemption of Modern Marketing--Syllabus of Postmodern Marketing Based on Social Network Embeddedness
现代营销的困境与救赎——基于社会网络嵌入的后现代营销论纲
12.
"Paradox of Management Marketing"and Transformation of Marketing Paradigm--From Management Marketing,to Relationship Marketing to Response Marketing;
管理营销悖论与营销范式转变——从管理营销、关系营销到反应营销
13.
Study on the Combination of E-marketing and Traditional Marketing of Travel Agencies;
论旅行社网络营销与传统营销之整合
14.
Macromarketing: Focusing on Harmonious Development of Marketing and Society;
宏观营销:关注“营销与社会”的和谐发展
15.
The Application of Relationship Marketing in Travel Agency s Customer Management;
论关系营销原理在旅行社顾客管理中的应用
16.
Development of Experimental Marketing and the Theory of Lateral Marketing;
试析营销的理论发展及水平营销理论
17.
The New Ideas of Hotel Marketing Management Based on Social Consuming Background;
基于社会消费背景下饭店营销管理的新理念
18.
A New Topic on the Market Strategy of Competition--Simple Discussing the Society Marketing s Value;
市场竞争战略的新课题——社会营销价值浅论