1.
Abstract of Advertisement Sociology--Elaborating on the Relationship between the Advertisement and its Social Interaction;
广告社会学论纲——关于广告与社会互动关系的阐释
2.
On AIDMA Theory in Advertising from Sociolinguistic Perspective;
从社会语言学角度研究AIDMA广告理论
3.
Sociolinguistics Analysis on Guangzhou Real Estate Advertising Slogans and Phrases;
广州房地产广告主题语的社会语言学分析
4.
International Federation of Advertising Clubs
国际广告会社联合会
5.
Economy Principle in Chinese and English Advertising Language:A Societal Pragmatics Perspective;
社会语用学视角下的经济原则与英汉广告语言
6.
A Social Semiotic Approach to the Multimodal Discourse of an Advertisement of Perfume;
多模式话语的社会符号学分析——则香水广告赏析
7.
A Social Semiotic Approach to the Multimodal Discourse of Environmental Advertisements
多模态环保公益广告语篇的社会符号学分析
8.
Perspective Social Construction Function of Advertisings from Spouse-seeking Advertisement;
从征婚广告透视广告话语的社会建构功能
9.
The Advertising Revolution --A Preface to the Advertising Revolution: on Socialcultural Advertisement;
广告的革命——《广告的革命——社会文化广告论》一书的前言
10.
Beauty: the "Magic Curse" of Consumption Industry --Social-cultural reflection on the women-as-symbols in advertisements
美丽:消费工业的“魔咒”——广告传媒中女性符号的社会文化学思考
11.
Sino-Anglo Code-mixing in Chinese Newspaper Advertising: A Sociolinguistic Perspective;
中文报纸广告中汉英语码混用现象的社会语言学研究
12.
Pragmatic Meaning of Intercultural Translation of Commercial Consumer Advertising Texts--A Sociosemiotic Perspective
社会符号学视角下商品广告跨文化翻译的语用意义
13.
Thinking on China Social Culture Characteristics and Social Value in the Advertisement;
广告中中国社会文化特性和社会价值观观察
14.
Special Social Advertisement in Takung Pao and Modern China;
《大公报》中的另类社会广告与近代中国社会
15.
Study on the Effect of Advertisement on Juvenile in Rural Area;
广告对农村青少年社会化的影响研究
16.
The Shanghai Society in the Late Qing Dynasty in the View of Advertisements of Shenbao;
《申报》广告视野中的晚清上海社会
17.
Medical Advertisements on Ta-kung Daily and Contemporary Society;
《大公报》中的医药广告与近代社会
18.
On the unusual social advertisements of Ta Kung Pao in the late Qing;
透析清末《大公报》中的另类社会广告