1.
The Transition and Influence in the Evolution Course of the Marketing Theories;
营销理论发展历程中的转变及其影响
2.
Development of Experimental Marketing and the Theory of Lateral Marketing;
试析营销的理论发展及水平营销理论
3.
Forward Positions of Marketing Channel Theory and Trends of Distribution Channel Management;
营销渠道理论前沿与渠道管理新发展
4.
Green marketing development in China and principle perspective;
绿色营销在我国发展的理论基础透视
5.
Research on “Field & Force Viewpoint” in Modern Marketing Theory;
现代营销理论中的“场力观”发展研究
6.
The Integrated Marketing Communications Theory and the Development of the People Managed Enterprises;
整合营销传播理论对我国民营企业发展的影响
7.
Study on Market Strategy Development of Enterprise and Marketing Idea Innovation;
论企业营销战略发展与营销观念创新
8.
On the Application of Marketing Theory to the Development of Social Work in China;
论市场营销理论在中国社会工作发展中的应用
9.
Study on the Theory of Relationship Marketing for Real Estate Broking;
房地产经纪业的关系营销发展理论研究
10.
On the Brand Theory on the Basis of Marketing Concept;
基于营销观演变的欧美品牌理论发展探析
11.
Discussion on the Development and Evolution of Product Marketing Theory;
浅议产品市场营销组合理论的发展演变
12.
The Cause of Downsizing of Marketing Channel and Its Theoret ical Explanation;
营销渠道扁平化发展动因及其理论阐释
13.
The Theoretical Fundaments of Marketing Audit;
市场营销审计的演进和发展的理论基础
14.
Historical Evolution of Marketing Mix Theory and Its Developmental Tendency
市场营销组合理论历史沿革及发展趋势
15.
The Application of Conformity Theory in Marketing
从众理论及其在营销领域研究发展述评
16.
A Brief Study of the Interactive Development of International Marketing Idea and Practice
简论国际营销思想与营销实践的互动发展
17.
Theoretical Research on Green Marketing Innovation: Based on Environmental Economics and Sustainable Development Theory;
绿色营销创新的理论研究——基于环境经济学与可持续发展理论
18.
Theory Development of Marketing Management--Based on Comparative Research on Various Chinese Version "Marketing Management" Written by the Philip Kotler
营销管理理论的演变与发展——基于菲利普·科特勒《营销管理》中文各版本的比较研究