1.
The Research of 9-11 Year-old Child to Television Pulic Service Advertising Understanding;
9-11岁儿童对电视公益广告理解的研究
2.
The understanding of advertising language is closely related to presupposition.
广大用户对广告的理解离不开预设。
3.
Comment on the Advertising Management Strategy and the Advertisement Features of Yan an Liberation Daily;
延安《解放日报》广告经营理念与广告特色分析
4.
A Cognitive Explanation of the Homophonic Parody of the Chinese Idioms in Advertisements;
成语谐音仿拟广告词理解的认知阐释
5.
Interpretation of Pragmatic Failure in the Advertising Language from Perspective of "Grice's Conversational Implicature"
“Grice”理论对广告语言语用失误的消解
6.
The Change of Creative Advertising in Network Era--Analysis of Communicating Mechanism about "Viral Advertising"
网络时代广告创意的变革——“病毒性网络广告”的传播机理解析
7.
An Analysis on the Interpretation of Puns in English Advertisements from a Perspective of Relevance Theory;
关联理论视角下的英文广告双关语理解分析
8.
Understanding Concept of Application in Advertising Undergraduate Education;
广告学本科教育须正确理解“应用型”理念
9.
A Relevace-Based Analysis of Coherence in English Vehicle Rint Advertisement;
英文汽车平面广告中连贯现象的关联理论解读
10.
Understanding and Transferring Presuppositions in Advertising Translation;
论英汉广告翻译中语用预设的理解和传递
11.
Optimal Relevance and Context Analysis in Advertising Captions;
广告标示语的语境理解与最佳关联研究
12.
On the Relevance Theory s Effective Explanation of the intercultural advertising Language;
关联理论对跨文化广告的语用解释效力
13.
An Account of the Translation of Advertisement in the Framework of Relevance Theory;
从关联理论角度解读广告翻译中的变通
14.
Properly Comprehending the National Culture of the Advertising Design Art;
正确理解广告设计艺术中的民族化问题
15.
Interpretation of Metaphor in English Commercial Advertising-From the Perspective of Relevance Theory
从关联理论角度解读英语商业广告隐喻
16.
It has a decade of track record history, servicing clients through media.
名牌广告不仅了解现在的广告媒体，更了解未来的广告媒体。
17.
Theories of Promoting the AD Effect Through Dealing with AD Information;
以广告信息促成广告效果的理论研究
18.
The Mentality Basic of Advertising and the Parole Act for Advertising;
广告诉求的心理基础与广告言语行为