1.
The Study of Measuring the Mental Result of Advertises Uses the Psychology Experiment Method;
广告心理效果测评的心理学实验方法研究
2.
The Evaluation of Advertising Mental Effects-A Construct Model in the Non-Durable Consumer Goods Category;
广告心理效果测评—非耐用消费品广告测评模型的构建
3.
Eye Movement of Advertising Psychological Effectiveness from Information Processing;
信息加工视域下的广告心理效果眼动研究
4.
A Research on the Gender Differences of the Psychological Effect of Different Type of Advertisements;
不同类型广告心理效果的性别差异研究
5.
Factors Analysis of Online Advertising Psychological Effect under Chinese Context;
中国情景下网络广告心理效果的影响因素分析
6.
Effectiveness of "Little Swan" washer TV commercial:an empirical study;
广告心理效果评价实证研究——“小天鹅”洗衣机电视广告大学生受众心理分析
7.
Projection Mechanism and Communication Effects of TV Advertisment;
投射心理机制与电视广告的传播效果
8.
Theories of Promoting the AD Effect Through Dealing with AD Information;
以广告信息促成广告效果的理论研究
9.
Research on Advertising Effectiveness Measurement Model with Psychology Process;
基于心理过程的广告效果测评模型研究
10.
On the Application of Vision Effect to the Advertising Psychology Teaching;
广告心理学课程应用视觉效果教学思路探讨
11.
A study of online advertising effect s appraisement from a customer s psychology perspective;
基于消费者心理视角的网络广告效果评价研究
12.
The Research of City Bus Body Advertising Visual Psychological Effects;
城市公交车身广告视觉心理效应研究
13.
Advertising Effect Produced under Cooperative Principle and Relevance Theory;
合作原则和关联理论下广告效果的产生
14.
Human-Computer Interaction in Network Advertisement Interface Evaluation--A Model of Relationship Between Network Advertisements' Interface and Their Effectiveness
网络广告界面评价中的人机交互理论——网络广告交互界面与广告效果关系模型
15.
On Social Contextual Factors of Psychological Effect on Commercial Advertisement;
商业广告心理效应的社会情境因素分析
16.
Psychological Effects and Influence on Advertisement Creation;
论网络广告心理效应及其对创作的影响
17.
A STUDY OF THE MECHANISM OF PSYCHOLOGICAL PROCESSING OF CELEBRITY ADVERTISEMENT SPOKESMEN OF DIFFERENT AGES;
不同年龄广告名人效应的心理加工机制研究
18.
The Mentality Basic of Advertising and the Parole Act for Advertising;
广告诉求的心理基础与广告言语行为