1.
A Look on Persuasion Model from the Perspective of Information Processing
信息加工视域下的广告心理研究:广告说服模型
2.
Analysis of Huang Chujiu s Advertising Strategies from the Angle of Modern Psychology;
从广告心理策略角度探析黄楚九的广告策略
3.
Research Review on the Researches of Advertising Psychology in the 1990s;
20世纪90年代广告心理学研究之研究
4.
Eye Movement Analyses in Advertisement Psychology and Its Research Trend;
广告心理学中的眼动研究和发展趋势
5.
The Study of Measuring the Mental Result of Advertises Uses the Psychology Experiment Method;
广告心理效果测评的心理学实验方法研究
6.
The Evaluation of Advertising Mental Effects-A Construct Model in the Non-Durable Consumer Goods Category;
广告心理效果测评—非耐用消费品广告测评模型的构建
7.
Effectiveness of "Little Swan" washer TV commercial:an empirical study;
广告心理效果评价实证研究——“小天鹅”洗衣机电视广告大学生受众心理分析
8.
The Mentality Basic of Advertising and the Parole Act for Advertising;
广告诉求的心理基础与广告言语行为
9.
Visual Psychology and Advertisements;
视觉心理与广告——从视觉心理看广告创作的人本化和民族化
10.
Projection Mechanism and Communication Effects of TV Advertisment;
投射心理机制与电视广告的传播效果
11.
The Research of City Bus Body Advertising Visual Psychological Effects;
城市公交车身广告视觉心理效应研究
12.
Influence on POP Advertising Design about Consumers Purchasing Psychology;
论消费者心理对POP广告设计的影响
13.
Psychological Mechanism of Fuzzy Rhetoric in Advertising Language;
广告语言中模糊修辞的心理机制分析
14.
The Analysis of Readers Consuming Psychology Reflected in English Advertising Languae;
英语广告语言中的读者消费心理分析
15.
Influence of Female Image in the Advertisement on the Audience s Psychology;
广告中的女性形象对受众心理的影响
16.
‘Recessive Cheat’in Advertisement:Viewing through Psychology;
广告中的“隐性欺诈”:一种心理学视角
17.
Basic principles and psychological demands of modern advertisment design;
现代广告设计的基本原则与心理诉求
18.
Mental and Cultural Effects in Translation of Advertisements;
心理文化照应视角下的广告翻译策略