1.
A Study on Cross-cultural Communication from the Text of Luxuries;
从奢侈品广告文本看跨文化广告传播
2.
The Advertising Revolution --A Preface to the Advertising Revolution: on Socialcultural Advertisement;
广告的革命——《广告的革命——社会文化广告论》一书的前言
3.
The creative intention of advertising can not be separated by advertising culture, for advertising culture is subordinate to the culture for the masses.
广告创意离不开广告文化,广告文化从属于大众文化。
4.
For Advertisement Cultural Perspective Research on Sports Advertisement;
基于广告文化视角对体育广告的研究
5.
Being With Fear to “Regarding Advertisement As the King” --Talks on Business Advertisement and Culture Responsibility;
论“广告为王”——谈商业广告与文化责任
6.
Advertising Translation in the Perspective of Cross-Cultural Communication;
跨文化交际中广告文化的传递及对译
7.
Cultural Presupposition and Cross-cultural Presupposition in Advertisement Texts;
广告语篇的文化内预设和跨文化预设
8.
Translation of Advertising Slogan in Cross - cultural Communication;
跨文化交际中广告文化的传递与翻译
9.
Linguistic Features in English Advertising and a Cultural Perspective into the Chinese and Western Advertising Languages;
英语广告的语言特点及中西广告文化对比
10.
The Television Advertising of Nestle Coffee: the Consistent Paragon of Advertising Strategy and Culture;
雀巢咖啡电视广告:广告策略与文化契合的范例
11.
On the Cultural Grades of Advertisement and the Levels of Its Acceptors;
浅谈广告的文化品位与广告的受众层次
12.
The plan advertisement culture:A semeiology annotation of the symbolisticculture--unscramble the plan ads of M-Zone;
平面广告文化:象征文化的符号学诠释——“动感地带”平面广告文本解读
13.
Weight-loss Ad S VS the Morbid Sli m Culture
减肥广告与病态的苗条文化(英文)
14.
A Comparative Study of Chinese and English Advertising Language in a Cross-cultural Perspective;
跨文化层面的中英文广告语对比研究
15.
Pro-environmental Public Service Advertisements in Chinese and English: A Cross-cultural Perspective;
跨文化视角下的中英文环保公益广告
16.
Cultural Differences and the Comparison of the Acceptability of Advertisement Texts between China and the West;
文化差异:中西广告文案接受的比较
17.
Differences of English and Chinese Cultures in Advertisement Translation;
广告翻译中的英汉文化差异(英文)
18.
Differences between Chinese and American Cultures Reflectedin Advertising;
从广告语的角度看中美文化差异(英文)