1.
The Study on Web Advertising Effectiveness Evaluating Based on the FCB Model;
基于FCB模式的网络广告效果评价研究
2.
High-tech Enterprise s Internet Advertising Ffectiveness Appraisal and Analysis Research;
高科技企业网络广告效果评价分析研究
3.
A study of online advertising effect s appraisement from a customer s psychology perspective;
基于消费者心理视角的网络广告效果评价研究
4.
The Application of the Method of Entropy Two-base-point in the Assessing of the Effects of Internet Advertising;
熵权双基点法在网络广告效果评估中的应用
5.
Comparative Study about the Cognition of the Internet Advertising Effect among College Students:Take the Cities of Beijing,Nanjing,and Hong Kong for Examples
大学生网络广告效果认知比较研究——以北京、南京、香港三地为例
6.
Effects of advertisement types and product types on IPTV
IPTV(网络电视)广告类型和产品类型的广告效果
7.
Human-Computer Interaction in Network Advertisement Interface Evaluation--A Model of Relationship Between Network Advertisements' Interface and Their Effectiveness
网络广告界面评价中的人机交互理论——网络广告交互界面与广告效果关系模型
8.
The Research on Relation between Advertisement Characteristic and Its Affections;
网络广告特性及其效果间关系的实证研究
9.
Factors Analysis of Online Advertising Psychological Effect under Chinese Context;
中国情景下网络广告心理效果的影响因素分析
10.
Communication Effects Study of IPTV as an Ads Carrier;
网络电视作为广告载体的传播效果研究
11.
Effect of Network Advertising Transmission from the Perspective of Audience's Initiative
从受众能动性视角探析网络广告传播效果
12.
Research on in Game Advertising and Web Advertising
网游内置广告与网页广告效果对比研究
13.
How Interactivity and Vividness Influence the Effectiveness of Interactive Advertising under Different Product Types
针对不同产品类别的网络广告的互动性和生动性对广告效果的影响
14.
The Current Situation of Advertisement Network and Predicted of Virtual Advertisement Network;
网络广告的现状与网络虚拟广告展望
15.
Research to Advertising Function and Design Pattern of Network Game;
网络游戏中的广告功效与设计模式探究
16.
Psychological Effects and Influence on Advertisement Creation;
论网络广告心理效应及其对创作的影响
17.
Redio broadcasting and network;
广播与网络互动——谈网络时代的广播广告
18.
Application evaluation of network reporting system for hospital infectious diseases
医院传染病网络报告系统应用效果评价