1.
Thinking on Localized Advertising Creatinty on the basis of Hot Chinese Elements in Design;
基于“中国元素设计热”的本土化广告创意思考
2.
Today s China Television Advertising Production of Local and International Research;
当今中国电视广告制作本土与国际化研究
3.
Native cultural transmission strategy of modern american-britishTobacco company in China;
近代英美烟草公司在华广告本土化战略初探
4.
On Localization of Global Brands in China;
浅析国际品牌广告在中国的本土化运作
5.
A Study on Cross-cultural Communication from the Text of Luxuries;
从奢侈品广告文本看跨文化广告传播
6.
The Research of Localization of China Advertising Design Basis on Globalization View Angle;
基于全球化视角的中国商业广告设计本土化研究
7.
A Study on Standardized and Localized Advertising Strategies of Multinational corporations in China;
跨国公司在中国的广告标准化与本土化策略分析
8.
On Indigenization Characteristics of Modern Advertising Language in the Context of the Same Cultural Transmission;
论同文化传播语境下现代广告语言的本土化特点
9.
An Analysis of the Indigenous Consciousness of Foreign Enterprises in Modern China:Centering on the Cigarette Advertisements of B.A.T.;
从英美烟公司广告看近代外国企业的本土化意识
10.
An Investigation on Intellectual Property Rights Protection in Guangzhou Customs Office--on the Localization of the Intellectual Property Rights Law;
广州海关知识产权保护工作调查报告——兼论知识产权法律的本土化
11.
Traditional Culture: the Growing Fertile Soil of Chinese Modern Advertisement;
传统文化:中国现代广告成长的沃土
12.
The design of advertisement should develop nativity and propose originality.
我国的招贴广告设计要挖掘本土、倡导原创。
13.
On Strategic Transformation of Local Advertising Agency in Hunan Viewed from Media Management;
从媒介经营看湖南本土广告公司的战略转型
14.
Survival and development of domestic advertising industry from an economic perspective
从经济视角看本土广告业的生存与发展
15.
The plan advertisement culture:A semeiology annotation of the symbolisticculture--unscramble the plan ads of M-Zone;
平面广告文化:象征文化的符号学诠释——“动感地带”平面广告文本解读
16.
Visual Psychology and Advertisements;
视觉心理与广告——从视觉心理看广告创作的人本化和民族化
17.
Advertising Industry,Advertising Propagation and Advertising Agent in Globalization:
遭遇全球化:广告业、广告传播与广告人
18.
National character of main capital of advertisement and hetero-culture character of brand--On international advertisement judgment standard;
广告主资本的民族性和品牌的异文化性——国际广告判断标准新论