1.
Research on Ideas and Strategies of Olympic Marketing and Non-Olympic Marketing;
奥运营销与“非”奥运营销的理念及策略研究
2.
The Marketing Tactic of Chinese Non-Olympics Patronage Enterprise about 2008 Beijing Olympics;
中国非奥运赞助企业2008北京奥运营销策略
3.
Investigation on Current Condition of China Enterprise Sport Marketing and Marketing Strategy of 2008 Beijing Olympic Games;
中国企业体育营销现状调查及2008北京奥运营销策略研究
4.
Study on the Interaction between Olympic-marketing and Sports Tourism:Case Study of the Beijing 2008 Olympic Games;
浅析奥运营销与体育旅游的互动性——以2008年北京奥运会为例
5.
Reading the Marketing Mode of the Olympic Games Television Transmission Power Prospecting the Peking Olympics;
解读奥运会电视转播权营销模式,展望北京奥运
6.
An empirical study of sponsorship marketing effectiveness in Beijing Olympics
奥运赞助商北京奥运会赞助营销效果实证研究
7.
A Research on Marketing Tactics of 2008 Olympic Games;
2008年北京奥运会市场营销策略初探
8.
An Analysis of the Online Advertising Communication in 2008 Olympic Brand Marketing;
2008奥运品牌营销中网络广告传播透析
9.
Analysis of Olympic Economy and International Marketing of Chinese Local Brands;
试论奥运经济与中国品牌的国际营销
10.
Managing and Marketing TV Relay Rights of Modern Olympics;
现代奥运会电视转播权的管理和营销
11.
Strategies for Preventing Ambush Marketing to Beijing 2008 Olympic Games;
2008北京奥运会阻击埋伏营销策略
12.
Potential Problem Analysis of Marketing of 2008 Beijing Olympic Games;
2008年奥运会市场营销问题探析
13.
Post-Olympic operation strategy of enterprise sponsorship;
奥运赞助企业的后续营销策略与实施
14.
Analysis on Marketing Beijing by the Olympic Games of 2008;
借助2008年奥运会营销北京分析
15.
Research on the Marketing Characteristics of Beijing Olympic Game Sponsors;
北京奥运会赞助企业的营销特征研究
16.
On legal regulation of ambush marketing in Olympic Games--About legal ragulation of ambush marketing in 2008 Olympic Games;
论奥运会埋伏营销的法律规制问题—兼谈对2008年奥运会埋伏营销的法律规制
17.
Corporate Sports Marketing Communication on the View of 2008 Beijing Olympic;
从2008年北京奥运会看企业体育营销传播
18.
Scope Management in Olympic Markwting Project;
奥运前北京移动市场营销项目的范围管理研究