1.
A Research on Attention-degree of Product Placement in Spring Festival Entertainment Programme;
春节联欢晚会植入式广告关注度研究
2.
The Empirical Study of Product Placement Advertisements Evaluation at Movies and TV Series
影视作品中植入式广告传播效果研究
3.
A Chinese Version TV Series Ugly Betty and Implantable Ad--A New Exploring of Advertising Marketing Models
《丑女无敌》:植入式广告营销模式的新探索
4.
Investigating the Effectiveness of Prominent Product Placement Based on Product Category and Placement Modality;
基于产品类别和植入类型的显著的植入式广告效果研究
5.
Development of Embedded Advertisements in Network Games;
浅谈网络游戏植入式广告的发展与对策
6.
A Probe into the Advertisements in Movies;
浅析电影中的植入式广告——从“环境即媒介”说起
7.
The New Opportunity for Chinese Television Plays Brought by Product Placement
植入式广告为中国电视剧产业带来的新机遇
8.
The Coherent Strategyof Implanted Ads and Audience Acceptance
电影植入式广告与受众接受的契合策略
9.
Glimpse of Overseas Experience in Implantable Advertising Laws and the Enlightenment
植入式广告法律监管海外经验之管窥与启示
10.
The Form of Product Placements in Reality TV Show;
植入式广告在电视真人秀节目中的表现形式研究
11.
On the Application and Disposal of the Product Placement--Taking the CCTV Spring Festival Gala Evening of 2007 as an Example;
植入式广告的运用和处理研究——以2007年央视春晚为例
12.
Investigating Communication Effects of Product Placement Ad in Film A Sigh ;
植入式广告效果的实证研究——以影片《一声叹息》为例
13.
A Research on Awareness of Product Placement in Spring Festival Entertainment Programme;
春节联欢晚会植入式广告关注度研究——以2006年央视春晚为例
14.
Win-win or "Lose-lose"--Reflection on Product Placement
相得益彰抑或两败俱伤?——关于植入式广告的一点思考
15.
Online Games--the Next Position of Recessive Ads
网络游戏——隐性广告的下一个植入点
16.
Research on Effects of Involvement, Advertising Appeal and Price on Advertising
卷入程度、广告诉求方式以及产品价格对广告效果影响的实证研究
17.
Analysis of 99 Reports of Adverse Events on Implantable Pacemaker
99例植入式心脏起搏器可疑不良事件报告分析
18.
To promote(a product not yet on the market)by means of advertising.
预售利用广告的方式促销（未进入市场的产品）