1.
Strategy Research Based on the Customer Value of Olympic Sponsorship Marketing;
基于顾客价值的奥运赞助营销策略研究
2.
Olympic sponsorship and brand internationalization:A research based on comparison between SAMSUNG and LENOVO;
奥运赞助营销与品牌国际化——基于三星与联想的比较研究
3.
An empirical study of sponsorship marketing effectiveness in Beijing Olympics
奥运赞助商北京奥运会赞助营销效果实证研究
4.
Post-Olympic operation strategy of enterprise sponsorship;
奥运赞助企业的后续营销策略与实施
5.
Research on the Marketing Characteristics of Beijing Olympic Game Sponsors;
北京奥运会赞助企业的营销特征研究
6.
The Marketing Tactic of Chinese Non-Olympics Patronage Enterprise about 2008 Beijing Olympics;
中国非奥运赞助企业2008北京奥运营销策略
7.
Olympic Sponsoring Market Rules and Chinese Large Enterprise s International Marketing;
奥运赞助市场规则与中国大型企业国际营销
8.
The View and Analysis on Olympic Marketing Stategies of Unofficial Sponsors
非官方赞助商奥运营销的市场审视及策略分析
9.
Study on Ambush Marketing Phenomena andCircumvention Method in Olympic Sponsor Market
奥运会赞助市场中隐蔽营销现象的分析及规避方法研究
10.
Study on Sponsorship in Marketing the Intangible Assets of the Chinese Olympic Committee;
对中国奥委会无形资产营销中赞助问题的研究
11.
Approach and Analysis of Certain Problems of Sports Marketing Management of Olympic Sponsor Enterprises;
奥运赞助企业运动行销管理若干问题探析
12.
Analysis on Marketing Beijing by the Olympic Games of 2008;
借助2008年奥运会营销北京分析
13.
Mutual benefits with the Olympics:Cooperation with Olympic sponsorship;
与奥运共赢——论奥运赞助的配合运作
14.
Olympic Sponsorship to China s Local Sponsors:Pie or Pit?;
国内赞助商面对奥运会赞助:馅饼还是陷阱?
15.
Research on Ideas and Strategies of Olympic Marketing and Non-Olympic Marketing;
奥运营销与“非”奥运营销的理念及策略研究
16.
Sports Sponsorship Marketing Strategy Based on Game Theory;
基于博弈论的体育赞助营销策略研究
17.
The Empirical Research of the Sponsor Influence to Brand Equity;
赞助营销对品牌资产影响的实证研究
18.
A Rational Choice the Marketing Strategy of Sports Sponsoring Projects;
理智的选择——赛事赞助的营销策略