1.
The Dimensions of Customer Loyalty and its Key Drivers:an Integrated Framework in Perspective of Customer Equity Management;
顾客资产管理视角下的顾客忠诚及其驱动因素研究
2.
A Study of Competitive Advantage Based on the Competence of Customer Equity Management;
基于顾客资产管理能力的竞争优势研究
3.
Management of Relationship Equity based on Customer Pyramid Model;
基于金字塔模型的顾客关系资产管理
4.
The Formation and Management of Customer Equity Value Based on Psychological Contract
心理契约视角下顾客资产的价值形成与管理
5.
Study on Market Assets Management & Competitive Advantages Oriented Customer Value;
面向顾客价值的市场资产管理与竞争优势研究
6.
Study of the Relationship Between Brand Equity and Management Performance of Customer;
品牌资产如何驱动顾客关系管理绩效——基于分解法视角的实证研究
7.
Customer value,enterprise value & products value management;
顾客价值、企业价值与产品价值管理
8.
Study about the satisfaction of real estate development and running customers;
房地产开发经营的顾客满意管理研究
9.
An Empirical Analysis on Relationship between Customer Complaint Handling Quality and Customer Equity Value
顾客抱怨处理质量与顾客资产价值关系的实证分析
10.
Managing Customer Resources:Type of Resource,Locus and Leveraging Strategies
管理顾客资源:资源类型、位置及其活用策略
11.
Brand Psychological Contract-- the Source of Brand Equity
顾客品牌心理契约:品牌资产的心理源泉
12.
Study on the New Model of Production Management in the Environment of Mass Customization;
顾客化大量生产环境下生产管理新模式的研究
13.
Customer Satisfaction and Regret Matrix and customer Repurchase Management;
“顾客满意—顾客遗憾”矩阵与“顾客重购倾向”管理
14.
A Study of Theory and Measurement of Customer-Based Store Equity;
基于顾客的商店品牌资产理论及其测量研究
15.
Research on management model of HR s value chain based on customer value;
基于顾客价值的人力资源价值链管理模型研究
16.
Unfolding Customer Satisfying Management in Purchasing Departments;
谈顾客满意管理在物资供应部门的开展
17.
Building New Model of Customer-oriented Human Resource Management for Public Sector
构建顾客导向型公共部门人力资源管理新模式
18.
Probe into Contemporary Enterprise Human Resources Management New Model--the Construction of Human Resources Management of Facing Customers;
企业人力资源管理新模式的探讨——构建“面向顾客”的人力资源管理