1.
The Combination of Mass Communication with Narrow-casting --On breakthrough of the concepts on net-news broadcasting and their characteristics;
大众传播与“受众窄播”的结合——试论网络新闻的传播理念突破及特点
2.
Disseminators,Audience,and Channels:A Study of the Profound Mechanism of Blog Dissemination;
传播者、受众、渠道:博客传播的深层机制
3.
A Psychological Comparison between the Information Receiver of the Traditional Media and the Internet;
网络传播受众与传统大众传播受众的心理特征比较
4.
The Changes of the Aim Groups of Advertising and the Media;
从大众到小众：论广告传播受众与媒介变化
5.
Viewing the Audience Acceptance Mentality from the Spreading of "Making-laugh" Films;
从“恶搞片”的传播看受众的接受心理
6.
Analysis of Advertisement Receivers:from the Perspective of Communication Studies;
基于传播学受众研究传统的广告受众分析
7.
The Change of Audience: the Role Change from Mass Audience to that of Network Communication;
受众的嬗变——从网络传播看受众的角色变化
8.
Audience s Acceptance--Comment on the Audience s Acceptance in the Process of Journalistic Communication;
受众的“接受”——关于新闻传播中接受问题的思考
9.
Involvement and its Impact upon the Communication Effects of Advertising;
受众卷入及其对广告传播效果的影响
10.
Reflection and Analysis of Psychology of Audience-orientation in Modern Advertisement Spreading;
现代广告传播中受众心态例析与探讨
11.
People s cognition and the construction of professional function of edition on online - communication;
网络传播的受众认知与编辑职能建构
12.
Research on the Linkage between Media Information Communication and Audience Panic
媒体信息传播与受众恐慌相关性研究
13.
A Study of Audience of TV Communication of Beijing Olympic Games in 2008
2008年北京奥运会电视传播受众研究
14.
The Research about the Relation between Interactive Communication of the Net Advertising and the Characteristics of the Accepters;
网络广告互动传播与受众接受关系研究
15.
Media culture is a propagation system with unknown or imaginary audience.
传媒文化是建构未知的受众或拥有想象中的受众的传播系统。
16.
Media Audience s View and the Psychological Study of the Audience in Image processing Under the Image Communication Context;
图像传播语境下的媒体受众观与受众读图心理研究
17.
Thinking on dissemination discipline of films and television programs--On "consumption audience" and "production audience";
对影视传播学的理论思考——“消费性受众”还是“生产性受众”
18.
Research on System of Agriculture TV Communication Based on the Audience-Centered Theory;
基于受众中心的农业电视传播体系研究