1.
Use "Sand table simulation training" in Media management education;
“ERP沙盘模拟训练”教学法之于传媒经营管理教育
2.
Positive Analysis of Capital Operation and Performance in the Listed Communication Media Company;
上市传媒公司经营绩效及资本运营实证分析
3.
Researching the Existence of Media Economically and the Running Tactics of Magazines on Financial and Economics;
传媒生存哲学与财经类杂志经营策略研究
4.
Cross-Media Operating:Innovation of Media Managemen under the Media Convergence--Taking the Reference of Management Experience of American Media General Groups
跨媒介经营:媒介融合下的传媒管理创新——以美国媒介综合集团管理经验为借鉴
5.
Broadcasting Rights Management in the Period of Media Industry Convergence;
传媒产业融合时代体育赛事转播权经营
6.
The Choice of the Enterprise-like Operation modes of the Radio and Television Medium Industry;
浅议广电传媒业企业化经营模式的选择
7.
Basic Model and Policy Orientation of Chinese Media Industry;
中国传媒产业经营基本模式及政策取向
8.
Study on Enterprisers Motivation and Restriction Mechanism of Media Listed Companies
传媒上市公司经营者激励与约束机制研究
9.
Word of mouth marketing:one sample of media economic based on public opinion
口碑营销:传媒舆论经济生成的一种诠释
10.
Performance Evaluation of Listed Media Companies in China
中国传媒产业上市公司的经营业绩评价
11.
Research on Recreation Travel by Guilin Tourism Products Transformation;
默多克新闻集团经营战略及其对中国传媒的启示
12.
BWM(Big Weedly Magazine)--A mardet-orient approach of China s media industry;
《案例》大周刊：市场为尊 读者为大——传媒产业化经营及市场化运作
13.
Comparative Study on Management and Media-publicized in NBA and CBA Basketball Market;
NBA与CBA篮球市场经营机构和媒体宣传的对比研究
14.
General Exploring the Cross-media Management-Realizing the Cross-media Management on the Base of Developing the Content Industry;
跨媒介经营初探—发展内容产业实现跨媒介经营
15.
Mass Media Contributes to Economic Construction
传媒为经济建设做贡献
16.
Enterprise and Management: the Analysis of Hu Zhengzhi s Media Management Thinking;
事业与营业:胡政之媒介经营理念略论
17.
Mass Media:Important Force for Barrack Cultural Construction
大众传媒:军营文化建设的重要力量
18.
IMC Strategy Design and Media Choice;
整合营销传播的战略设计与媒介选择